Female strength like you've never seen it before

Female strength like you've never seen it before

May 12, 2026 - Primadonna gives carte blanche to photographer Marie Wynants and body confidence icon Vivian Hoorn in its latest campaign.

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Primadonna reshapes shapewear. Meet Primadonna solutions.

Primadonna reshapes shapewear. Meet Primadonna solutions.

No one-size fits all, but support and solutions that move with you.

Cool collabs, bold looks and effortless comfort: this is Primadonna’s summer

Cool collabs, bold looks and effortless comfort: this is Primadonna’s summer

SS26 collection preview

Freedom starts with the right fit

Freedom starts with the right fit

The Primadonna-effect: life-changing lingerie? Confirmed.

The Primadonna effect: life-changing lingerie? Confirmed.

The Primadonna effect: life-changing lingerie? Confirmed.

How life-changing is Primadonna? We asked 4,000 women.

One-way trip to la dolce vita

One-way trip to la dolce vita

PrimaDonna summer collection 2025

PrimaDonna’s fall collection pushes boundaries even further

PrimaDonna’s fall collection pushes boundaries even further

This fall, PrimaDonna will present a collection packed with power and zest for life. Why not take it to the limit, if you can? Head of Brands & Design Carole Lambert: Seductive styles, vibrant colors, exotic details, and a comfortable, flattering fit: The fall collection has everything it takes to make you shine.

Go for gold in PrimaDonna Sport

Go for gold in PrimaDonna Sport

To enjoy your workout, you don't have to break world records. With an award-winning sports bra from PrimaDonna Sport, you'll go for gold anyway. Cycle, run or kickbox yourself into a sweat; these comfy - and stylish - sports bras keep your breasts firmly in place while you push your limits.

PrimaDonna presents real-life mannequins, thanks to AI and the brand’s real-life fans

PrimaDonna develops lingerie mannequin with lifelike curves and proportions

Fresh, colorful, and lighter than ever

Fresh, colorful, and lighter than ever

PrimaDonna’s SS24 collection pairs sophistication with comfortable support for larger cup sizes.

Fans Show Off the PrimaDonna Effect and the Lingerie Looks for SS24

Fans Show Off the PrimaDonna Effect and the Lingerie Looks for SS24

Six strong women pose in PrimaDonna’s new lingerie collection

Vintage lingerie, sexy looks, and flashy colors

Vintage lingerie, sexy looks, and flashy colors

PrimaDonna Twist is launching a stylish spring and summer collection with a superior fit for larger cup sizes

Contact us

Sarah Sanders

PR & Influencer Specialist, Van de Velde

sarah.sanders@vandevelde.eu +32477833449 www.primadonna.com/international

Elise Van de Meulebroucke

Media & PR Manager, Vandevelde

elise.vandemeulebroucke@vandevelde.eu +32 9 365 21 00 +32 473 63 17 12 www.primadonna.eu

About Primadonna

For more than 150 years, PrimaDonna has been empowering women and making them shine in stylish lingerie that fits like a dream. Each season, we translate the latest trends into comfortable, supportive, and wearable designs in cup sizes B to M. Stylish, sexy, and supportive lingerie that fits like a glove: Thanks to PrimaDonna, women with a larger cup size no longer have to choose between comfort and style. They can have it all, in their cup size.

The statement styles of PrimaDonna Twist, PrimaDonna’s rebellious little sister, reflect the latest fashion trends. The collection features comfy padded bras with cool prints, T-shirt bras with a funky twist, and feminine bralettes with a plunging neckline – all with the same unrivalled PrimaDonna support for larger cup sizes.

The stylish swimwear by PrimaDonna Swim is all you need for a perfect day at the beach or pool. We translated the season’s hottest swimwear trends into bikinis, swimsuits, and accessories that flatter all figures and offer comfortable support for larger cup sizes. Confidence at the beach, guaranteed!

PrimaDonna Sport is the workout must-have for women with a larger cup size! The patented fit and incredible support of our ultra-functional sports lingerie (available up to a G cup) ensures that women with a larger cup size can work out in comfort and style!

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Contact

Van De Velde Lageweg 4 9260 Schellebelle (BE)

press@vandevelde.eu

www.primadonna.com