Cool collabs, bold looks and effortless comfort: this is Primadonna’s summer

SS26 collection preview

Primadonna Naica Bralette Black

Schellebelle, February 2025 – Coming soon: cool collabs and co-creations with some fashion icons and, above all, super-comfy styles in no fewer than 93 (say what!?) inclusive sizes. Primadonna dives into summer with a collection you simply can’t ignore. An ode to freedom and imagination, a statement for everyone who dares to be themselves. A preview.

Dream, dare, do

Imagination knows no limits, just like Primadonna. No rules, no compromises. Just look at her latest summer collection: sexy, bold, chic, edgy or stylish and everything fits perfectly. Dreaming? Of course you can. Just doing it? Even better. Wear what you want, do what you want. Feel good in your lingerie and in your own skin.

Sneak peek

Colours that make you daydream, fabrics that feel amazing, styles that bring out the sexy queen in you… This summer, Primadonna has the following looks up her sleeve, among others:

  • From date night to wedding day, Primadonna Naica’s transparent lace-with-embroidery look always fits the occasion. The high vintage brief is a must-have.
Naica NaturalNaica Black Special BriefsNaica Black
  • Neon fun and fashion, Primadonna Twist Cools is made for summer. Wear the mesh body as a top, show off your bra straps and pair it with see-through hot pants. ​ ​ 
Primadonna Cools GingerPrimadonna Cools Special Body Black
  • Lace in bold colours, just because you can. Primadonna Twist Mocuto goes all the way. Bright pink or electric blue, as long as you stand out.
Primadonna Mocuto Pixie BlossomPrimadonna Mocuto Blu China

Coming soon 

Fashion photographer Marie Wynants captured Primadonna’s SS26 collection in her signature intuitive style. Discover the new styles from now on online and in boutiques. Stay tuned for even more cool collabs in 2026, from inspiring partnerships to co-creations with icons from the fashion world. More news coming soon!

And remember: you only truly feel the Primadonna effect when you try on our lingerie. So be sure to visit one of our lingerie boutiques and find your perfect lingerie match. Real promises, real impact.

Primadonna Ixia Wisteria

About Primadonna

At Primadonna
​we push boundaries.
​Unparalleled support
​in 93 inclusive sizes.

No more picking and choosing.
​We match fashion with fit,
​and a cool look with comfort.
​Our promise: no compromises.

We get you; we hear you.
​Whatever you need,
​we'll find a solution for you.
​With a comfortable fit
​that feels like a second skin.

Feel supported.
​Feel understood.
​Feel confident.

Experience the Primadonna effect.
​Real promises, real impact. 

 

Press contact

Sarah Sanders - sarah.sanders@vandevelde.eu - 0032477833449

 

 

 

 

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About Primadonna

For more than 150 years, PrimaDonna has been empowering women and making them shine in stylish lingerie that fits like a dream. Each season, we translate the latest trends into comfortable, supportive, and wearable designs in cup sizes B to M. Stylish, sexy, and supportive lingerie that fits like a glove: Thanks to PrimaDonna, women with a larger cup size no longer have to choose between comfort and style. They can have it all, in their cup size.

The statement styles of PrimaDonna Twist, PrimaDonna’s rebellious little sister, reflect the latest fashion trends. The collection features comfy padded bras with cool prints, T-shirt bras with a funky twist, and feminine bralettes with a plunging neckline – all with the same unrivalled PrimaDonna support for larger cup sizes.

The stylish swimwear by PrimaDonna Swim is all you need for a perfect day at the beach or pool. We translated the season’s hottest swimwear trends into bikinis, swimsuits, and accessories that flatter all figures and offer comfortable support for larger cup sizes. Confidence at the beach, guaranteed!

PrimaDonna Sport is the workout must-have for women with a larger cup size! The patented fit and incredible support of our ultra-functional sports lingerie (available up to a G cup) ensures that women with a larger cup size can work out in comfort and style!

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Contact

Van De Velde Lageweg 4 9260 Schellebelle (BE)

press@vandevelde.eu

www.primadonna.com