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Ester Manas x Primadonna: As Seen on the runway during Paris Fashion Week
United by a shared belief that fashion should adapt to women, not the other way around, Ester Manas and Primadonna continue their creative collaboration during Paris Fashion Week.
While operating in different corners of the fashion industry, both brands share a common ambition: creating pieces that empower women to take up space unapologetically. For Ester Manas, this philosophy has shaped a fashion language celebrated for challenging conventional standards of beauty and sizing. For Primadonna, it has guided decades of expertise in designing bodywear that combines fashion with exceptional fit.
The See Now, Buy Now collection
Marking the first major milestone of the collaboration, three exclusive pieces make their runway debut at the Ester Manas show during Paris Fashion Week: a bodysuit, leggings, and a dress.
Inspired by Primadonna's iconic Madison series, the limited-edition designs reinterpret the collection's signature lace through Ester Manas' bold and body-celebrating design language. The result is a capsule where the strengths of both brands meet naturally: the distinctive visual identity of Ester Manas and the heritage, expertise and recognisable codes of Primadonna.
"What’s really exciting for us is having access to Primadonna’s incredible know-how and working directly with their teams. It allows us to push our idea of inclusivity further and make it even more real through the product itself, while bringing together the worlds of lingerie and ready-to-wear in a way that feels exciting and new. And now, we honestly just can’t wait to see people wearing the Ester Manas x Primadonna pieces, styling them their own way and making them theirs." - Ester Manas
The Ester Manas × Primadonna House
Following the show, the shared vision of both brands takes on a new dimension with the opening of the Ester Manas × Primadonna House in Le Marais.
Part exhibition, part showroom and part meeting place, the House invites visitors into the creative universe of both brands, showcasing the dialogue between fashion and lingerie, craftsmanship and innovation, ready-to-wear and bodywear. More than a physical space, the House reflects the ongoing creative exchange that continues to bring both worlds closer together.
It’s only the beginning
In line with the See Now, Buy Now concept, the pieces will be available immediately after the runway show through a curated selection of fashion destinations, including Primadonna.com, allowing consumers to engage directly with the collaboration as it unfolds.
Beyond the runway drop, Madison emerges as a recurring creative thread between the two brands. One of Primadonna's most iconic series, it provides an enduring source of inspiration that is continuously reinterpreted through Ester Manas' unique perspective, opening the door to future creative explorations.
The Ester Manas × Primadonna House and the See Now, Buy Now release offer the first glimpse into a creative collaboration that will continue to unfold in the seasons ahead.
Practical Information
Ester Manas × Primadonna House
Dates: 30 September – 2 October 2026
Location: Le Marais, Paris (exact address available upon request)
See Now, Buy Now Collection
Available from 29 September 2026, primarily via Primadonna.com
Sarah Sanders
