Freedom starts with the right fit
The Primadonna-effect: life-changing lingerie? Confirmed.
We asked 4,000 women in 7 countries. And yes: 70% like their body better since wearing Primadonna. 84% feel mentally stronger. 93% feel physically more comfortable. Why? Because Primadonna lingerie does more than just fit well. It gives you a confidence boost that lasts. That’s the Primadonna effect. No compromises, just 93 inclusive sizes that give you the feeling of freedom. Not only to move, but to be yourself.
AW25 collectie: A dream collection - literally.
The AW25 Primadonna collection is inspired by freedom. By that elusive feeling that anything is possible. Out of something ordinary—a flower, a texture, a piece of nature—something completely new grows through an artistic process. Our designers drew inspiration from digital art, a source full of unexplored possibilities. That balance between reality and fantasy is present in the AW25 collection: surprising, dreamy, and yet entirely wearable. A collection that radiates happiness—in every color, every lace, every look.
Style and support - you get it all.
Matching lingerie sets with your outfits, experimenting with new colors and sexy styles… The Primadonna fall collection makes fitting, wearing, and styling lingerie even more fun. Every style fits like a glove, in every cup size—a must for both your comfort and your confidence. The looks range from elegant and chic to sexy and cool, with bold colors that look stunning on your skin. Because Primadonna doesn’t compromise: fashion and a perfect fit—you get it all. In every cup size, and in the style that suits you best.
Same icons, new vibe.
Everyone knows them: Primadonna icons Madison and Deauville. Their fit is legendary, available in different colors, and each season they get a fashion update. This fall, Primadonna Madison goes all in on color with Blueberry Kiss—a mix of topaz blue and fuchsia lace highlights. Fans of Primadonna Deauville will find their favorite lingerie in Amethyst Gem, a warm purple with copper shimmer accents. Same comfort, new vibe.
No wires, no worries.
The bralette revolution brought back airy wireless bras, and Primadonna makes the trend both wearable and comfortable in every cup size. With Primadonna Montara, we created a new best-seller without wires, now available in a bold red. The new Salerno bralette is just as trendy, gives your bust a natural shape, and comes this fall in a cute pink you can wear year-round.
Made to be seen.
Lingerie as part of your outfit? Bring it on! Your Primadonna is made to be seen. Just look at fancy bras like Primadonna Sophora, now in Spritz—a bright, almost neon orange—or sexy open-back bodysuits like Primadonna Shimla. Wear them as a statement piece under a blazer or bomber: sexy, party-ready, and so comfortable you can dance until sunrise.
Lingerie that lasts.
Een Primadonna is gemaakt om je elke dag te ondersteunen. De styles en kleuren blijven mooi, seizoen na seizoen. Die look zie je in één oogopslag, de comfortabele fit voel je in 3 seconden, maar de collectie maken duurt wel 18 maanden. Bij Primadonna ligt de lat bij een perfecte pasvorm, duurzaam comfort en looks die blijven inspireren. Zo’n collectie maken kost tijd, maar het is een inspanning die loont. Het zorgt ervoor dat je extra lang kan genieten van je lingerie – van het comfort, de kleuren én de confidence boost.
About Primadonna
At Primadonna
we push boundaries.
Unparalleled support
in 93 inclusive sizes.
No more picking and choosing.
We match fashion with fit,
and a cool look with comfort.
Our promise: no compromises.
We get you; we hear you.
Whatever you need,
we'll find a solution for you.
With a comfortable fit
that feels like a second skin.
Feel supported.
Feel understood.
Feel confident.
Experience the Primadonna effect.
Real promises, real impact.
For more information, images or interviews:
Sarah Sanders - sarah.sanders@vandevelde.eu – 0032477833449