One-way trip to la dolce vita
PrimaDonna summer collection 2025
Schellebelle, 26 September 2024 - PrimaDonna's SS25 collection takes you on a summer escape to the Italy of the great film divas. Sensual bra styles with rich details - and a wonder-ful fit for larger cup sizes - boost your look and your confidence. Aperitivo in your new lace bodysuit and oversized sunglasses? Sì, per favore!
The cool and the comfort, up to M cup
The cool and the comfort, the support and the style, at PrimaDonna you get it all, up to and including M cup. From sexy plunge bras to bodies and bralettes without underwires, PrimaDonna has it and makes sure it fits like a glove. Surf the summer trends with cheerful flowers or checked patterns, soft pastels and flashy neon shades, or go for an all-black showstopper in lace.
All the looks you want, with the support you need. The styles from the SS25 collection take you to la bella Italia:
1. PrimaDonna Cala Luna
The lingerie look for a city trip to Rome: a PrimaDonna Cala Luna set. Made to shine in, with lots of flowers and stylish graphic details.
Our favourite: the plunge bra with comfy half-padded cups that are transparent at the top. Feels light and gives your bosom firm support. Style with the luxury thong (yes to all-over embroidery!) and a flowy dress from a boutique in Piazza di Spagna.
2. PrimaDonna Eraclea
Is it lingerie or a work by Botticelli? PrimaDonna Eraclea would almost make you doubt. Luxurious embroidery with a rich print, contrasting details and glittery straps create a look that is creative, bold and downright sexy. On the balcony bra, for example, the embroidery is set lower for a seductive deep-décolletage effect. Firmly doubled tulle gives your bosom the best support and lifting. Match with the special briefs with bondage look ... Bellissima!
3. PrimaDonna Twist Rupi
More colour, more lace, more sexiness and the best support for your fuller bosom: PrimaDonna Twist Rupi has everything you dream of this summer. The lace sets accentuate your décolletage with cute little waves and brighten up all your outfits with their funky, flashy almost-neon colour. The elastic lace also offers a perfect fit. The plunge bra is as airy as it looks, with half-padded cups that firmly lift your bosom. Match with a white top and high-waisted 80s thong for maximum effect.
4. PrimaDonna Gallipoli
With their black lace and graphic embroidery, these bra styles fit right into the Italian Widow-Core trend, but feel free to style them with your favourite outfits. The bras flatter your bosom with an elegant shell pattern and lift your larger cup comfortably. Prefer a cut without underwires? The body with lace plunge cups can be worn as a top under a blazer. Sexy, airy and firmly supportive: the perfect look for an Italian dinner overlooking the sea...
New look, trusted PrimaDonna fit
When you say PrimaDonna, you say innovation. The brand translates new trends into lingerie that offers your larger cup size the best support. The wireless PrimaDonna Montara bralette, for example - if you haven't tried this style yet, hurry to your lingerie boutique now - became a bestseller in no time in recent seasons. This summer, the bralette will be available in flashy pink: a must-have for Montara-lovers. An airy lace look, a natural fit without underwire and maximum support for your larger cup size: this bralette has everything you want.
Comfort in every cup size
Which brand is crazy enough to offer 93 different bra sizes? PrimaDonna, because we believe every woman has the right to beautiful and comfortable lingerie. Lingerie that gives her confidence, that feels like a second skin and gives the best support, up to and including M cup. Doesn't matter what you need or what your cup size is. There's always a PrimaDonna for you.
The new PrimaDonna spring/summer collection will be available at selected retailers and online from January 2025.