The Primadonna effect: life-changing lingerie? Confirmed.
How life-changing is Primadonna? We asked 4,000 women.
Schellebelle, 21 February 2025 – Have you ever wondered why Primadonna offers an astonishing 93 inclusive sizes? It’s to ensure every woman feels seen, heard, and understood—reminding her that she is perfect just as she is. With no empty claims—only real promises and real impact—Primadonna’s mission from day one has been to create lingerie that makes women feel genuinely good. No compromises here, only plenty of choice! But are we succeeding? To find out, we decided to simply ask the women who wear Primadonna.
4,000 women. 7 countries. One straightforward yet provocative question: Do you love your body?
Spoiler: Primadonna makes all the difference.
- On average, women rate their body love at 6.1 out of 10.
- 1 in 2 women feel external pressure to conform to beauty ideals.
- 70% of women say they like their body better since wearing Primadonna.
- 84% feel mentally stronger and more confident in Primadonna lingerie.
- 93% feel physically better when wearing Primadonna.
.jpg "Primadonna Deauville")
Our Mission = Our Motivation, with a capital M
Our mission is more relevant than ever, and our community reaffirms that we really do make a difference. Not just any difference—the most beautiful difference a brand can make: wearing Primadonna lingerie can improve body image and boost confidence. This is what motivates and drives us to continue to grow as a brand and encourage even more women to experience the Primadonna effect for themselves.
Your body is never the problem, but the bra you’re wearing might be.
“Putting on a beautiful bra that fits perfectly boosts your confidence,” explains Carole Lambert, Head of Design at Primadonna. “We want every woman to experience this body love.”
That's why Primadonna strives for lingerie that fits like a glove and looks exactly the way you want it to. And we go to great lengths to achieve this. Without compromising on fashion or fit, and offering no less than 93 inclusive sizes, we are constantly on the lookout for new trends and technical innovations to improve our fit and support and to meet new needs in intimate apparel. Because we believe that every woman deserves to feel represented and to have a wide range of choices in her size
93 sizes. Zero compromise. Nothing but confidence.
“Why do we offer 93 inclusive bra sizes? Because it can make all the difference to a woman,” says Carole Lambert, Head of Design at Primadonna. “And, yes, it does mean that for some bras, we only make 10 pieces of a particular size. While some brands might feel that this isn’t worthwhile, to us, those 10 pieces represent 10 women who can feel happy in lingerie that fits them perfectly.”
Real promises, real impact.
Just as our fans confirmed the Primadonna effect in our survey, our latest campaign features real PrimaDonna enthusiasts.
Heleen Deleu, Communications Manager at Primadonna: “You don't have to take our word for it—our fans’ authentic, personal testimonies speak for themselves. We don’t claim to change the world with our lingerie, and everyone’s relationship with their body is different, but we do believe that every woman deserves a boost of self-love.”
In our latest campaign video, three Primadonna fans share their thoughts and pose for powerful portraits. Their goal is to inspire other women to view their bodies with kindness and to remind them that lingerie should never ever make you feel bad about yourself. It’s not you—it might be your bra.
“For me, the Primadonna effect is looking at myself with a smile again.” – Primadonna fan, The Netherlands
“Wow. So the perfect bra for me does exist after all.” – Jennifer, Germany
“I love the fact that this bra fits ME. I don’t have to change or squeeze myself into a certain size.” – Gabriella, Norway
“Hide my body? Why would I?” – Vivian, The Netherlands
About our “Do you love your body?” survey
Primadonna isn’t just about promises—it’s about action. Real promises, real impact. To measure our impact, we launched a survey within our community around the central question: “Do you love your body?” To what extent do women love their bodies, and does (Primadonna) lingerie affect their physical comfort and mental wellbeing? Nearly 4,000 women from seven countries took the time to complete the survey.
Their responses revealed that many women struggle with body image. On average they rated their body love at 6.1 out of 10—a barely passing grade. While around 1 in 4 women say their body image has improved over the years, 42% feel less satisfied with their bodies than before. This may be influenced by societal ideals of beauty. Half of those surveyed feel pressure to conform to these ideals, mainly from their immediate environment (63%), the media (52%) and social media (34%).
The survey was distributed through the Primadonna database and shared via our Instagram Stories. It was answered by 3,986 respondents from Belgium, the Netherlands, France, the UK, the USA, Germany and Spain. Nearly all respondents (98%) have a cup size C or larger, and 86% wear Primadonna most of the time or daily.
About Primadonna
At Primadonna
we push boundaries.
Unparalleled support
in 93 inclusive sizes.
No more picking and choosing.
We match fashion with fit,
and a cool look with comfort.
Our promise: no compromises.
We get you; we hear you.
Whatever you need,
we'll find a solution for you.
With a comfortable fit
that feels like a second skin.
Feel supported.
Feel understood.
Feel confident.
Experience the Primadonna effect.
Real promises, real impact.
For more information, images or interviews:
Elise Van de Meulebroucke - elise.vandemeulebroucke@vandevelde.eu – 0032473631712