Primadonna reshapes shapewear. Meet Primadonna solutions.

No one-size fits all, but support and solutions that move with you.

Primadonna solutions - shaping minimizer body

19 March 2026 – From day one, it’s been in our DNA to give you that extra boost, right when you want it. Squeezing yourself into shapewear? Not your story anymore. Primadonna solutions introduces a new era in our journey as an intimates brand. Think of it as a new generation of shapewear. Smart solutions that move with your body, not against it.

Designed by women. For women. With the signature Primadonna fit, comfort, and quality you know and love.

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Flattering, not flattening. Sculpting, not squeezing. ​

Your needs change from day to day. One day, you want extra lift under a dress. The next, it’s all about comfort on a hot summer day. Maybe you’re ​ after seamless briefs that stay invisible under your favorite high-waisted jeans. Or that extra touch of support under a party look.

Primadonna solutions makes it happen. Flattering. Comfortable. Tailored to your desired effect. We built a strong range, developed for women with sizes C to H. Shapewear that supports - without squeezing you in. You choose what you wear. Primadonna brings the support.

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Discover Primadonna solutions

Nudda leads the way. Think briefs, a body, and a minimizer bralette that combine comfort and support with a seamless look - exactly how you want it. And this is only the beginning. Primadonna solutions is constantly evolving, with new, smart designs dropping in the next seasons.

Nudda stays with you all year round. Six styles. Three effortless shades: a light neutral, a dark neutral, and black.

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Meet your go-to essentials:

  • The minimizer bralette visually reduces your bust by one cup size. No wires. No squeezing. Just easy comfort. The back closure makes it easy to put on and take off. Smart shaping zones support, minimize, and ensure everything feels just right. So innovative, it has a patent pending.
  • The shaping minimizer body delivers that same minimizing effect, while smoothing your tummy, waist, and back. Soft. Comfortable. Streamlined.
  • The anti-chafing shorts are designed to keep you comfortable and in place. They prevent irritation from thigh friction and wick away sweat with ease. Bonus: they stay completely invisible under your outfit.
  • The high-waisted shaping thong creates a smooth, streamlined waist with an invisible finish.
  • The shaping booty-lifting shorts give your curves a natural lift—no extra padding needed. With medium shaping at the tummy and waist.
  • The tummy control briefs smooth your stomach, creating a sleek silhouette and a stylish look that always feels comfortable.
Primadonna solutions

What makes Primadonna solutions a game-changer:

  • Advanced shaping in three levels. Light, medium, strong. No squeezing. No flattening your curves.
  • 3D-knit fabric with smart shaping zones. Support where you want it. Stretch and softness where you need it.
  • Inclusive, flexible sizing. No S, M, or L. No one-size-fits-most. Just a fit that truly fits you.
  • Real comfort. Smooth, soft fabrics. Styles that slip on and off with ease.
  • And of course: the Primadonna quality you can always count on. European design. Premium fit. No compromises.

With Primadonna solutions, the brand enhances its expertise in fit and support. Lingerie that blends comfort with function, seamlessly.

Experience the Primadonna effect. Real promises. Real impact.

Media contact

Sarah Sanders

PR & Influencer Specialist, Van de Velde

 

 

 

 

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About Primadonna

For more than 150 years, PrimaDonna has been empowering women and making them shine in stylish lingerie that fits like a dream. Each season, we translate the latest trends into comfortable, supportive, and wearable designs in cup sizes B to M. Stylish, sexy, and supportive lingerie that fits like a glove: Thanks to PrimaDonna, women with a larger cup size no longer have to choose between comfort and style. They can have it all, in their cup size.

The statement styles of PrimaDonna Twist, PrimaDonna’s rebellious little sister, reflect the latest fashion trends. The collection features comfy padded bras with cool prints, T-shirt bras with a funky twist, and feminine bralettes with a plunging neckline – all with the same unrivalled PrimaDonna support for larger cup sizes.

The stylish swimwear by PrimaDonna Swim is all you need for a perfect day at the beach or pool. We translated the season’s hottest swimwear trends into bikinis, swimsuits, and accessories that flatter all figures and offer comfortable support for larger cup sizes. Confidence at the beach, guaranteed!

PrimaDonna Sport is the workout must-have for women with a larger cup size! The patented fit and incredible support of our ultra-functional sports lingerie (available up to a G cup) ensures that women with a larger cup size can work out in comfort and style!

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Contact

Van De Velde Lageweg 4 9260 Schellebelle (BE)

press@vandevelde.eu

www.primadonna.com