Vintage lingerie, sexy looks, and flashy colors 

Vintage lingerie, sexy looks, and flashy colors 

PrimaDonna Twist is launching a stylish spring and summer collection with a superior fit for larger cup sizes 

If it were up to PrimaDonna Twist, summer would last forever. “PrimaDonna Twist has captured the essence of summer with funky, feminine, and perfectly fitting lingerie,” says Head of Brands and Design Carole Lambert. An eternal summer where women can shine in stylish lingerie in the perfect cup size.” 


Modeled and approved by our fans 

“Designing lingerie that makes women shine with self-confidence is our passion,” explains Carole. “And who better to showcase the incredible fit and effect of these sets than our fans?” Next summer, the new PrimaDonna Twist collection will therefore be presented by the fans themselves. Strong, sincere, and self-assured, they shine on camera and inspire other women to be proud of their bodies. Shine in PrimaDonna. 

Three lingerie trends for summer 2024 

When it comes to translating fashion trends into stylish and comfortable lingerie for larger cup sizes, PrimaDonna Twist is second to none. “Every style is tested and adjusted to perfection,” explains Carole Lambert. Mai Judeh, Creative Manager adds: “This process takes about eighteen months. You can tell the fit of a bra in a matter of seconds,” she says with a laugh. The perfect look with the perfect amount of support! 

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These are the trends for SS24: 

1. Trip down memory lane 

The vintage look is a popular fashion trend and is the common thread in PrimaDonna Twist's summer collection, which features brightly colored crochet lace and nineties-inspired pieces that combine oversized lace with glitter and retro stripes. 

2. Sleek and sexy 

Sexy minimalism is another popular trend this summer. Smooth, sensual, and comfortable enough to wear every day. “ With chic details like delicate tulle, elegant pendants, and removable straps that accentuate your cleavage and create a feminine silhouette,” says Mai Judeh. “A feminine look that goes with everything!” 

3. Color is all around 

Electric colors are hot and are being worn in all kinds of combinations this summer. PrimaDonna Twist is also brimming with color. “Trendy lime, funky lavender, and flashy fuchsia: You’ll want all these colors in your lingerie drawer,” says Carole with a laugh.  


The eye-catchers of the new collection: 

1. Funky lime green  

A busy workday, a vacation getaway, or a night on the town: PrimaDonna Twist Glass Beach in lime green or stylish black is perfect whatever the occasion. The raised tulle dots are sexy, light, and offer the perfect amount of lift and support. The removable decorative straps can take you from a sophisticated office look to a sexy night on the town.  

Must-haves: the plunge bra has a sheer neckline and half-padded cups that create the perfect amount of lift. Pair with the trendy high-waist hot pants! 


2. Oversized lace with a nineties vibe 

The cool nineties-inspired lingerie by PrimaDonna Twist Maldives not only fits like a dream, the soft, natural hue makes it easy to combine with light summer outfits. Vintage stripes, glitter, and oversized lace create an irresistible neckline. With stretch lace that makes it equal parts stylish and comfortable. Planning a summer wedding? Then these trendy styles are exactly what you’re looking for.  

Must-haves: the vintage full-cup bra and high-waist hot pants for a summery look with incredible support. 


Shine in PrimaDonna Twist 

The minute you slip into a PrimaDonna set, you’ll be converted forever. The fabulous fit boasts the perfect combination of comfort and support in a look flatters your figure and style. From sexy to casual and from trendy to timeless, whichever style you prefer, we guarantee an impeccable fit that feels like it was made just for you. The result? Feel comfortable and sexy in lingerie that makes you radiate confidence.  



About PrimaDonna

For more than 150 years, PrimaDonna has been empowering women and making them shine in stylish lingerie that fits like a dream. Each season, we translate the latest trends into comfortable, supportive, and wearable designs in cup sizes B to M. Stylish, sexy, and supportive lingerie that fits like a glove: Thanks to PrimaDonna, women with a larger cup size no longer have to choose between comfort and style. They can have it all, in their cup size.

The statement styles of PrimaDonna Twist, PrimaDonna’s rebellious little sister, reflect the latest fashion trends. The collection features comfy padded bras with cool prints, T-shirt bras with a funky twist, and feminine bralettes with a plunging neckline – all with the same unrivalled PrimaDonna support for larger cup sizes.

The stylish swimwear by PrimaDonna Swim is all you need for a perfect day at the beach or pool. We translated the season’s hottest swimwear trends into bikinis, swimsuits, and accessories that flatter all figures and offer comfortable support for larger cup sizes. Confidence at the beach, guaranteed!

PrimaDonna Sport is the workout must-have for women with a larger cup size! The patented fit and incredible support of our ultra-functional sports lingerie (available up to a G cup) ensures that women with a larger cup size can work out in comfort and style!

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