PrimaDonna’s winter collection 2017: pure form, subtle beauty

Because seduction is all about what you show – and what you don’t show. And because natural beauty comes out best in its purest form. That’s why the PrimaDonna designers chose a subtle totally feminine design this autumn. A pleasure to wear… and to look at.


Fresh and bubbly: Ray of Light

Timeless class? Well yes, but with that cute all-over pattern and those subtle colours Ray of Light is right on trend this season. Sets in flattering soft grey give your complexion an attractive deep tint and fine flowers create a light look that brings spring to mind. Fresh, bubbly and fabulously romantic – just like you!


Understated class: Mystic Fields

Lingerie that feels comfortable, lifts your breasts perfectly and brings out your natural beauty? With their elegant embroidery on polka dot tulle, these sets tick all the boxes. As if you needed an excuse to wear them every day...


A sense of luxury in deep warm tints: Golden Dreams

We think every woman deserves at least one lingerie set like this. Sensual, luxurious and gorgeously feminine. But there’s more: a fine golden thread that really brings out your feminine curves. A fabulous tip for the festive season!


Delicate beauty: Neroli

Two tone lace – chic deep blue with bronze flowers – inspired by traditional Chinese drawings… A fragile, feminine look that gives the very best support to large breasts.


Bestseller in eye-catching colours: Delight

The fans will recognise this lingerie with the divine lace look from last season. This winter the bestseller reveals itself to be a trendsetter with an eye-catching combination of warm green and orange tints.


For more visuals go to our media gallery.

About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

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Van De Velde
Lageweg 4
9260 Schellebelle (BE)