PrimaDonna SS22 is celebrating a summer of freedom with fun party vibes, happy colors, and fresh, feminine styles

Summer 2022 will be the summer of freedom and PrimaDonna is celebrating with a collection defined by fun party vibes, happy colors, and fresh, feminine styles. We were inspired by get-togethers, balls, pool parties, and good old-fashioned festivals like Woodstock. New, happy, and colorful are the keywords, with dozens of captivating styles, original prints, and feminine accessories to choose from.

Everyday elegance

Looking for feminine lingerie that's comfortable enough to wear every day? Meet PrimaDonna Vaya, captivating lingerie that fits like a dream. Clasps, chokers, decorative straps, and sheer mesh: It doesn't get much more seductive than this!

The collection also includes our legendary lingerie icons that combine the perfect fit and feel with a stunning look. We update them each season with new styles, trendy colors, and surprising details.

Retro in pink

The PrimaDonna Belgravia sets combine a wonderfully light fit with an irresistible look. Satin ribbons, chic and soft against the skin, and shimmery voile with embroidered roses create a retro-feminine silhouette. Available in summery bright pink.

Summery neon hues

A mix of trendy neon colors, bright yellow spaghetti straps, and seductive styles: PrimaDonna Las Salinas will add some sunshine to your lingerie drawer. The stunning bras, both padded and unpadded, create gorgeous cleavage!

Same great fit, new look

Fans of our bestselling PrimaDonna Madison can choose from two new styles this season: Dark blue checks and a trendy floral print in soft pastels. Tip: Both the bralette and the body can be worn as a summery top. The ultimate support for larger cup sizes with a perfectly on-trend look!

Iconic white

Looking for a summery lingerie must-have? With extra-deep cups for larger breasts, PrimaDonna Orlando combines the perfect fit with an airy, elegant look. This lingerie icon is now available in white, a beautiful basic under breezy outfits and perfect for summer brides.

Elise Van de Meulebroucke

Media & PR Manager, Vandevelde

 

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About PrimaDonna

For more than 150 years, PrimaDonna has been empowering women and making them shine in stylish lingerie that fits like a dream. Each season, we translate the latest trends into comfortable, supportive, and wearable designs in cup sizes B to M. Stylish, sexy, and supportive lingerie that fits like a glove: Thanks to PrimaDonna, women with a larger cup size no longer have to choose between comfort and style. They can have it all, in their cup size.

The statement styles of PrimaDonna Twist, PrimaDonna’s rebellious little sister, reflect the latest fashion trends. The collection features comfy padded bras with cool prints, T-shirt bras with a funky twist, and feminine bralettes with a plunging neckline – all with the same unrivalled PrimaDonna support for larger cup sizes.

The stylish swimwear by PrimaDonna Swim is all you need for a perfect day at the beach or pool. We translated the season’s hottest swimwear trends into bikinis, swimsuits, and accessories that flatter all figures and offer comfortable support for larger cup sizes. Confidence at the beach, guaranteed!

PrimaDonna Sport is the workout must-have for women with a larger cup size! The patented fit and incredible support of our ultra-functional sports lingerie (available up to a G cup) ensures that women with a larger cup size can work out in comfort and style!

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Contact

Van De Velde Lageweg 4 9260 Schellebelle (BE)

press@vandevelde.eu

www.primadonna.com