PrimaDonna launches SS23 collection

PrimaDonna launches SS23 collection

Flirty sets, vibrant colors, and summery fits for larger cup sizes

Warm days and fun in the sun with good friends: Summer is all about living the good life. Preferably in beautiful lingerie that fits like a dream and completes your summer look. When it comes to stunning lingerie for larger cup sizes, PrimaDonna is incomparable.

Make every day a celebration
​This season, our designers translated the latest fashion trends into stylish lingerie with an impeccable fit for larger cup sizes. The new summer collection is all about color and fun. These funky, fashionable, and oh-so comfy sets will help you make every day a celebration. Silky-soft fabrics, neon colors, floral prints, and glittery details create a fun and feminine look with an incredible fit for larger cup sizes. Perfect for special occasions and comfortable enough for every day.

PrimaDonna: Pure joie de vivre
​PrimaDonna’s SS23 collection is all about joie de vivre. The sets inject color and beauty into everyday life. Sexy silhouettes with a playful touch and rich details (from florals and glitter to expressive prints and fabulous fabrics) make every summer day worth celebrating. Our designers created happy summer looks that can be worn anywhere and everywhere. 

Must-haves from the PrimaDonna collection:

  • PrimaDonna Disah: Sexy corsetry-inspired lingerie that’s comfortable enough to wear every day. The graphic floral embroidery and bright fuchsia color add a stylish touch. Trendy and sexy with incredible support for larger cup sizes.
  • PrimaDonna Madison: Our bestselling icon with a superior fit for larger cup sizes is now available in chic, shimmery pink with glittery gold details. The undisputed eye-catcher of this series is the pink body stocking with opulent embroidery. Wear under clothes or pair with a jacket or blazer for a feminine dessus-dessous look.

PrimaDonna Twist: Road trip through California
PrimaDonna Twist takes you on a sunny road trip through California. Roller-skate in Venice Beach, shop till you drop on Rodeo Drive, and sightsee in Beverly Hills, then end your day with a cocktail as you take in the ocean view. This collection is brimming with cool retro prints, sunny colors, and carefree West Coast vibes.

Highlights from the SS23 PrimaDonna Twist collection

  • PrimaDonna Twist Morro Bay: Party lingerie that’s stylish enough to wear on its own. These sets have a cool lace look with a vintage floral print and a superior fit for larger cup sizes. Pair the body stocking or the triangle bra with a trendy vest or blazer and dance the night away.
  • PrimaDonna Twist Epirus: Stylish lingerie made from delicate lace and a seventies jewel print that is completely invisible under clothing. Available this season in fresh mint green. Must-have style: The plunge triangle bra with delicate all-over lace. The sheer half-vestan cups guarantee comfortable support for larger cup sizes. Breezy and summery!

Click on the following links for mor SS23 visuals of PrimaDonna and PrimaDonna Twist.



About PrimaDonna

For more than 150 years, PrimaDonna has been empowering women and making them shine in stylish lingerie that fits like a dream. Each season, we translate the latest trends into comfortable, supportive, and wearable designs in cup sizes B to M. Stylish, sexy, and supportive lingerie that fits like a glove: Thanks to PrimaDonna, women with a larger cup size no longer have to choose between comfort and style. They can have it all, in their cup size.

The statement styles of PrimaDonna Twist, PrimaDonna’s rebellious little sister, reflect the latest fashion trends. The collection features comfy padded bras with cool prints, T-shirt bras with a funky twist, and feminine bralettes with a plunging neckline – all with the same unrivalled PrimaDonna support for larger cup sizes.

The stylish swimwear by PrimaDonna Swim is all you need for a perfect day at the beach or pool. We translated the season’s hottest swimwear trends into bikinis, swimsuits, and accessories that flatter all figures and offer comfortable support for larger cup sizes. Confidence at the beach, guaranteed!

PrimaDonna Sport is the workout must-have for women with a larger cup size! The patented fit and incredible support of our ultra-functional sports lingerie (available up to a G cup) ensures that women with a larger cup size can work out in comfort and style!

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