Fresh, colorful, and lighter than ever

Summer calls for light and airy lingerie, and PrimaDonna’s SS24 collection certainly delivers. The designs are feather-light and offer comfortable yet sturdy support for larger cup sizes. As Brands Director Carole Lambert explains, “Vintage floral prints and bold neon accents add color... a lot of color!” Bring on those sunny spring days!
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Modeled and approved by our fans

“Designing lingerie that makes women shine with self-confidence is our passion. And who better to showcase the incredible fit and effect of these sets than our fans?” says Carole Lambert. Next summer, the new PrimaDonna collection will therefore be presented by the fans themselves. Strong, sincere, and self-assured, they shine on camera and inspire other women to be proud of their bodies. Shine in PrimaDonna.

Translating the SS24 trends into wearable styles for larger cup sizes

Each season, PrimaDonna translates the latest fashion trends into stylish lingerie with optimal support for larger cup sizes. “Every style is tested and adjusted to perfection,” explains Carole Lambert. Mai Judeh, Creative Manager adds: “This process takes about eighteen months. You can tell the fit of a bra in a matter of seconds,” she says with a laugh. ​ The perfect look with the perfect amount of support!

Fashion in full color

This summer is all about color. More is more with sets in poppy on-trend colors and neon-bright hues.

Back to nature … and the seventies

Love flowers? “The SS24 collection takes you back to nature,” explains Carole, “and back to the 1970s. The multicolored floral prints have a vintage vibe with lavish embroidery. We also used sustainable materials wherever possible. Some of our series also include bio-based fabrics and recycled fabrics.”

Sultry and summery

Sexy styles continue to dominate the runways. Lingerie as outerwear is hot and the styles are edgy and provocative. As Mai Judeh explains, “The PrimaDonna collection plays with sultry summer looks, sheer fabrics, deep necklines, and vibrant colors. Soft and sexy in equal measure, these sets have an impeccable fit for larger cup sizes and look just as stunning under your favorite outfit as part of your overall look.”

Must-haves from the new collection

• Floral neckline

PrimaDonna Lenca features elegant embroidery in bold colors like electric teal, ocher yellow, and flashy fuchsia. A luxurious look with a bouquet of flowers that frames the neckline beautifully under airy tops and dresses. This series includes a lightly padded balcony bra and an unpadded balcony bra.
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• Feather-light voile

PrimaDonna Springdale is sexy, sheer lingerie with impeccable support for larger cup sizes. Light as a feather yet sturdy, this series is made from voile with a graphic embroidery print. The elegant ivory color is perfect under light summer clothes or as bridal lingerie. This series includes a sexy plunge bra, an airy bodystocking with triangle cups, and a seductively sheer full-cup bra.
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Shine in PrimaDonna
​The minute you slip into a PrimaDonna set, you’ll be converted forever. The fabulous fit boasts the perfect combination of comfort and support in a look that flatters your figure and style. From sexy to casual and from trendy to timeless, whichever style you prefer, we guarantee an impeccable fit that feels like it was made just for you. The result? Feel comfortable and sexy in lingerie that makes you radiate confidence.