Fans Show Off the PrimaDonna Effect and the Lingerie Looks for SS24

Six strong women pose in PrimaDonna’s new lingerie collection

There is such a thing as stylish, sexy lingerie that also provides ultimate comfort for your larger cup size. And all you have to do is look at PrimaDonna’s new spring collection to see its positive effects on your attitude and confidence. Six fans were treated to an exclusive preview of the SS24 collection as well as their own photoshoot wearing the latest in lingerie fashion. Proud of their bodies, they truly shine with self-confidence. Shine in PrimaDonna. ​ ​ ​ ​

Ingredients for more self-confidence

It’s the third time that PrimaDonna has put their fans in the limelight as models for a day. After all, nobody knows the PrimaDonna effect better than the women who actually wear our lingerie. That blend of fashion and comfort for larger cup sizes, that confident feeling of having real support for your breasts, that new-found confidence that comes with wearing lingerie that’s on trend yet true to your style... All ingredients for more self-confidence and self-acceptance. The feeling that you are perfect as you are, wherever you are.

Sarah: “The PrimaDonna effect first hits you on a physical level. Wearing perfectly fitting, supportive lingerie makes you feel stronger. ​ When I look at myself in the mirror, I think: ‘Oh, I can also look good and fashionable!’. It helps me feel pretty.” ​ ​ ​ ​ ​

Miki: “Wearing PrimaDonna has an instant effect. Even with my eyes closed, I’d know I was wearing PrimaDonna. The fit is amazing.”

Simone: “PrimaDonna makes me feel sexy, confident, and completely in tune with myself.” ​ ​ ​

See yourself in a new light

Bolstered by that extra bit of self-confidence, taking part in the lingerie photoshoot was a small victory on our models’ journey to self-acceptance. Take it from Sanne, one of our models for a day: “I was unsure at first, but then I thought: ‘What’s holding me back?’. Seeing myself in a new light might help me feel more confident. I might actually enjoy looking at myself.” She wants to use her story to inspire others to look at their body in a different light.

Sanne: “I want to show other women that you can be comfortable in lingerie, even if you have a larger cup size.”

Lore: “I hope to be able to inspire others. It’s a way for me to accept myself and my body, to recognize that there’s nothing wrong with how I look. This photoshoot gave me a much-needed confidence boost.”

Marieke: “It was an opportunity to celebrate being me, which is something I haven’t done in a long time. I’m ready to do just that – to stand in the limelight. PrimaDonna gives you a huge confident boost. It makes you feel sexy again, able to own your femininity, ready to take on whatever life throws at you.”

Shine in PrimaDonna
​For years, PrimaDonna has received positive feedback from both long-time and more recent fans of the lingerie. That response from our fans led to the idea of lingerie models for a day, the first edition of which took place in spring 2023 and featured six new models wearing the new autumn collection. The SS24 collection is the third to be presented by fans of the brand. ​

Has PrimaDonna helped you love your larger cup size and do you want to shine in a professional photoshoot? Help us spread the love! Enter your details at and be one of the faces of the AW24 campaign.




About PrimaDonna

For more than 150 years, PrimaDonna has been empowering women and making them shine in stylish lingerie that fits like a dream. Each season, we translate the latest trends into comfortable, supportive, and wearable designs in cup sizes B to M. Stylish, sexy, and supportive lingerie that fits like a glove: Thanks to PrimaDonna, women with a larger cup size no longer have to choose between comfort and style. They can have it all, in their cup size.

The statement styles of PrimaDonna Twist, PrimaDonna’s rebellious little sister, reflect the latest fashion trends. The collection features comfy padded bras with cool prints, T-shirt bras with a funky twist, and feminine bralettes with a plunging neckline – all with the same unrivalled PrimaDonna support for larger cup sizes.

The stylish swimwear by PrimaDonna Swim is all you need for a perfect day at the beach or pool. We translated the season’s hottest swimwear trends into bikinis, swimsuits, and accessories that flatter all figures and offer comfortable support for larger cup sizes. Confidence at the beach, guaranteed!

PrimaDonna Sport is the workout must-have for women with a larger cup size! The patented fit and incredible support of our ultra-functional sports lingerie (available up to a G cup) ensures that women with a larger cup size can work out in comfort and style!

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