Beautiful and comfortable nursing lingerie that makes young mothers like Anke Buckinx and Amaury van Kenhove feel feminine and proud

Sleepless nights, breastfeeding, and caring for a newborn: The first few months of motherhood can be intense. Beautiful lingerie that supports your fuller breasts and makes you feel comfortable and feminine is therefore a blessing in this busy season of life. The PrimaDonna nursing bra not only guarantees the perfect fit for larger cup sizes thanks to its patented design for nursing mothers, it's also stylish and makes you feel feminine through and through.

Anke Buckinx, host of the Belgian Joe morning radio show and mother to Lou and Max, knows how important it is to feel both comfortable and confident while breastfeeding. Despite her busy agenda, breastfeeding is a peaceful moment that both Anke and baby Max enjoy to the fullest. Anke’s bright and cheerful voice brings an instant smile to her listeners’ faces in the morning.

“When I wear gorgeous lingerie, I feel better about myself. Beautiful lingerie can have a huge impact on a woman." Anke Buckinx

Comfort, convenience, and elegance

As a new mother, taking care of yourself is just as important as caring for your baby. That's why lingerie that supports your fuller breasts and boosts your confidence is so important. PrimaDonna designed a nursing bra specifically for young mothers that fits like a dream and looks stylish and feminine at the same time. To do so, the lingerie brand combined more than 150 years of experience designing stylish lingerie for fuller breasts with the tips and experiences of young mothers. The result: a nursing bra that is comfortable, convenient, and elegant and that helps young nursing mothers feel confident and feminine in their lingerie.

Real-life experiences of young mothers

When designing the nursing bra, PrimaDonna asked for feedback and tips from real women with a larger cup size. Among them was young mother Amaury van Kenhove, the face behind the blog Amoorie and mother to Lucy and Lio.

"I was super excited when PrimaDonna asked me to help design their nursing bra. I wore it during the test phase and then shared my feedback. What I really love is that it combines comfort and style." Amaury Van Kenhove

The PrimaDonna Twist design team combined more than 150 years of experience designing stylish lingerie for fuller breasts with the real-life experiences of young mothers. The result: a nursing bra that is comfortable, convenient, and elegant and that helps young nursing mothers feel confident and feminine in their lingerie.

Unique nursing bra with a patented design

The PrimaDonna nursing bra has a unique, patented design that provides optimum comfort and support for larger cup sizes. The design is stylish and discreet, to allow women to comfortably nurse their babies at any time. It combines the iconic PrimaDonna fit for fuller breasts with the expertise of Mammae Mystery to create an ideal fit, both before and after a nursing session.

• The inner-bra covers the breasts completely and features soft stretch lace. A small button allows for easy one-handed access.
• The smooth padded cups are invisible under clothes, flattering under all outfits, and offer enough room for nursing pads.
• The stretch fabric on the inside fits like a dream and features lace trim for a feminine touch.
• The opening is at precisely the right spot to ensure a good latch and discreet nursing.
• Patented PrimaDonna design for the perfect fit, from C cup to I cup
• Easy to open and close with one hand
• Flexible opening for maximum skin-to-skin contact
• Room for nursing pads
• Hands-free expressing
• PrimaDonna fit with Mammae expertise
• Padded bra with removable underwire
• Supportive inner bra that covers most of the breast
• PrimaDonna comfort and fit
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The nursing bra will be available in stores as of mid April.

The PrimaDonna nursing bra is available in two versatile colors (timeless black and soft pink) and has different matching briefs.

*The images and videos of Anke and baby Max and Amaury and baby Lio were shot in early 2020, before the COVID-19 outbreak in Belgium. The launch of the nursing bra was postponed due to the pandemic, which means Max and Lio are now officially toddlers.

Find your store nearby on www.primadonna.com