PrimaDonna Twist launches Flower Shadow

Autumn trend: floral prints in black and white

Do you love cheerful floral prints or do you prefer to go for an understated black and white look this autumn? The star of the latest PrimaDonna Twist collection combines the two – so it’s only appropriate that it’s called Flower Shadow. Hip lingerie sets laced with Chanel chic.


Flattering floral look for every season

A lingerie set with hip flowers you can wear all year round? Flower Shadow’s warm colour scheme – with deep greys and an off-white foundation – is very kind to your pale winter skin and looks fabulous under a light summer dress. A gorgeous look every season. Extra plus: the plain borders flatter large breasts and curvaceous bottoms, creating a super elegant silhouette. A must-have!


Sexy lingerie sets and trendy loungewear

A fabulously feminine look with all-over flowers or plain briefs with a floral-print bra? These bras and briefs are mix and match heaven. Sexy with a string of flowers and a balcony bra with foam padding or trendy in plain briefs and a wire bra with floral print. And if you cannot get enough of the stylish black and white look, there’s also an attractive loungewear set. Enter the autumn in style…

About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

Every visitor to this web site is requested to take note of the terms and conditions. By the mere fact of consulting this website, the visitor understands, accepts and observes all the conditions and guidelines set forth herein. ( More information on personal data and our processing activities:

Van De Velde
Lageweg 4
9260 Schellebelle (BE)