PrimaDonna turned the tables and invited a team of stylists to a lingerie photo shoot

Lingerie stylists in the spotlight

As part of our new #weareprimadonna campaign, we invited a group of lingerie stylists – the ultimate PrimaDonnaambassadors – to a lingerie photo shoot. These passionate women spend every day advising other women on the perfect bra size and style for them. Just as they make other women shine day in and day out, PrimaDonna wanted to empower them with its new spring/summer collection. Together they stand united behind PrimaDonna, taking pride in themselves and the brand they represent every day. In doing so, they inspire other women to stop by a specialized lingerie boutique and experience the effect of stylish lingerie with an impeccable fit.

The fitting room is where the magic happens

PrimaDonna knows all too well the importance of personal service. A pleasant fitting room experience is like going to the hairdresser: It’s about treating yourself to some much-deserved pampering that will make you radiate confidence and change the way you look at lingerie. PrimaDonna wants to put a smile on your face by creating stunning lingerie that fits like a dream. Our lingerie stylists share this ambition. They shared their experiences with PrimaDonna as well as fascinating stories from the fitting room.

“Many of the women who try our lingerie on for the first time see their bodies in a negative light. They have no confidence. But as soon as they slip into the perfect set, they smile from ear to ear. Our clients often tell us how much the styling session meant to them and how they left the boutique with a bag full of lingerie and new-found confidence. Finding your perfect size and fit can be an emotional experience. It's incredible to see what beautiful, comfortable lingerie can do.” - Annelies

“Our work is incredibly meaningful. We give women confidence and help them see themselves in a different light by giving them good advice and helping them find beautiful lingerie that fits like a dream. It's fantastic.” - Jolyn and Elianne

"Many women find it hard to be vulnerable. They're nervous in the fitting room and uncomfortable about someone else seeing their bodies. But as soon as they find the perfect set, they instantly feel happier and more feminine." - Elianne

“They leave with a bag full of lingerie and new-found confidence.” - Annelies

PrimaDonna: excellent support and stylish designs

“PrimaDonna is the first lingerie brand that combines good support with trendy designs. The lingerie is comfortable with gorgeous prints that are on-trend and appeal to women of all ages. We see plenty of young women leaving our boutique with a PrimaDonna or PrimaDonna Twist set, which is great." - Elianne

“PrimaDonna lingerie makes you feel feminine. Showing your true colors can be hard, but PrimaDonna is committed to making you feel your absolute best, which you do when you slip into a set.” - Jolyn

“You shouldn't fit the bra, the bra should fit you." - Jana

A message for all PrimaDonna women

When we asked Jana and Anneke if there was anything they’d like to share with other PrimaDonna women, Jana said:

“All women are beautiful exactly how they are. It’s important for women to realize they don’t have to fit the bra, the bra has to fit them. In the boutique we find the right PrimaDonna bra to suit flatter their figures.” - Jana

Anneke has a special message for younger PrimaDonna fans:

“My advice to young women with a larger cup size is to get professionally measured. We can help you find the perfect set. Don’t settle for anything but the best. You deserve it.” - Anneke

All visuals of the photoshoot :

Visuals of the SS22 collections: 
​PrimaDonna SS22
​PrimaDonna Twist SS22