PrimaDonna Swim SS21 will have you longing for summer

PrimaDonna Swim SS21 will have you longing for summer

Caribbean vibes in your backyard

You don't have to get on a plane to enjoy a relaxing vacation. Your own backyard is perfect! Find a quiet spot in the sun, put on your favorite printed bikini or swimsuit, mix yourself a delicious drink, and soak up those summer vibes.

The new summer collection by PrimaDonna Swim has a Caribbean feel and will have you feeling the fun jungle fever. The stunning swimwear and accessories are vibrant, rich, and colorful, with a nod to painters like Frida Kahlo and Paul Gauguin. Flirty ruching, cool prints, warm earth tones, and bright neons: More is definitely more this summer!

As always, the sets provide the very best support for women with a larger cup size. For more than 150 years, PrimaDonna has been committed to giving women with a larger cup size the ultimate combination of fashion and a superior fit. This season there are even more colors and styles to choose from. Sturdy quick-drying fabrics create the perfect uplift and accentuate your feminine silhouette for a stunning beach look. Comfortable, elegant, and 100% summer-proof!


PrimaDonna Swim Melanesia: Exotic vintage look with ruching

If you like ruching, flowers, and a chic vintage look, you’ll love the Melanesia swimwear line. The gorgeous retro print was designed especially for this series in colors that flatter sun-kissed summer skin. Choose your favorite set, match with stylish accessories, and enjoy summer in retro style!

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Our tip: Pair the tulip-cut bikini top with ruching on the neckline with your favorite briefs and the luxurious sarong or the floral-print kimono for the ultimate sixties movie star vibe.


PrimaDonna Swim Kiribati: Poolside glamour

Soaking up the sun, strolling through the city, and stopping for drinks on a terrace: The summer fun is almost here! The Kiribati sets and accessories will have you looking stylish and perfectly on-trend. The shimmery fabric and the cool animal print will make you shine and the geometric details add extra style. This is poolside glam at its best!

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Trendy: The triangle top with airy half-padded cups. The straps can be worn over the shoulders or around the neck. Heading out for a drink on a terrace? Slip into a deep-plunge dress and enjoy your drink in style.


PrimaDonna Swim Polynesia: Nautical look 4.0

This trendy nautical look in a stunning blue hue is timeless yet distinctive. The unique striped print flatters all body types. Good to know: The white fabric never comes into direct contact with the skin, thereby remaining beautiful and stain-free.

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We love: The swimsuit with elegant stripes and adjustable tie ribbons at the legs. Add the finishing touch to your look with the caftan. The sequins on the neckline add a chic and summery touch.


PrimaDonna Swim Marquesas: Timeless elegance with trendy earth tones

Stylish earth tones that flatter all skin tones, delicate stripes that highlight your silhouette, and a subtle sparkle for a chic effect: The Marquesas sets are stylish and perfectly on-trend. The glittery fabric catches the light and the beautiful khaki color, which is quickly replacing timeless black, will be just as trendy next summer. Elegant swimwear for all seasons and all body types!

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Tip: The seamless bikini top with elegant pleats. Entirely smooth on the outside with a sturdy, three-piece construction on the inside that offers excellent support for larger cup sizes. A comfy cut with a chic look.


PrimaDonna Swim Atuona: Zebra print with a touch of neon

The best of two summer trends (neon and animal print) come together in one stylish swimwear series! These sets impress with a cool zebra print on shimmery mesh fabric. The neon detail on the tops and briefs accentuates your cleavage and accentuates your feminine waist.

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Chic and trendy: The triangle top with half-padded cups and multi-way straps. Wear with the matching high-waisted bikini briefs for a trendy neon look.


PrimaDonna Swim Vahine: Tropical vibes in fresh lime

With a tropical print and summery colors, these sets will give you instant vacation vibes. The fresh lime color is totally on-trend this summer and is super-flattering on sun-kissed skin. Check out the flirty bows and trim: Tropical vibes guaranteed!

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Style tip: Wear this balcony-style bikini top with the matching fold-over briefs. The topical print on the fold-over creates an elegant belted effect.

Want to discover the new PrimaDonna Swim collection? Click here.

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Vanessa De Vuyst Media & PR Manager, Van de Velde










About PrimaDonna

Creating stylish lingerie with a superior fit for women with a larger cup size – that is the mission of luxury lingerie brand PrimaDonna. Stunning lingerie that fits like a glove boosts your self-esteem and makes you feel confident and feminine. For more than a hundred years, the PrimaDonna team in the studio in Belgium has passed down its passion for the craft to design lingerie that promises unrivalled comfort and support. Every day, PrimaDonna pushes past its creative and technical limits to translate the latest trends into wearable lingerie for women with a larger cup size.

The statement styles of PrimaDonna Twist, PrimaDonna’s rebellious little sister, guarantee 100% fashion. The collection features comfy padded bras with bold prints, everyday T-shirt bras with a funky twist, and feminine bralettes with a plunging neckline – all with the same unrivalled PrimaDonna support for larger cup sizes.

The stylish swimwear by PrimaDonna Swim is all you need for a perfect day at the beach or pool. The trendy bikinis, swimsuits, and accessories create a stylish look, flatter your curves, and offer the perfect support for larger cup sizes.

PrimaDonna Sport is the workout must-have for all women with a larger cup size! Thanks to the patented fit and incredible support of our ultra-functional sports lingerie (available up to a G cup) and our trendy accessories, women with a larger cup size can work out in comfort and style!

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Van De Velde
Lageweg 4
9260 Schellebelle (BE)