PrimaDonna Swim SS19: Pop art, sixties vibes, and lots of California love

Imagine villas with sleek lines and swimming pools, palm trees under a cloudless sky, and the sweltering heat of the desert on the doorstep. This image perfectly encapsulates the brand-new PrimaDonna Swim collection. Super-trendy swimwear sets and stunning accessories that flatter your curves will take you back to the California of the 1960s. Vibrant colours, cool sixties prints, glamorous retro cuts, and a laid-back hippie vibe. Bring on the sun!

A Bigger Splash
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David Hockney's paintings served as the inspiration for the new Swim collection. His world-famous pop art painting A Bigger Splash captures the moment right after someone dove into a swimming pool. A yellow diving board and blue water can be seen in the foreground, and a design home in sixties pink set against a cloudless blue sky can be seen in the background.
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‘David Hockey’s art and free-spirited lifestyle were the inspiration for this new collection,' says Carole Lambert. 'The designer, who was openly gay, moved from his home in England to California – the nirvana for hippies and free spirits.'
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Highlights:
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​Vegas: hippie-chic at its best

Sexy snakeskin print, psychedelic colours, and accessories that wouldn’t look out of place at the Burning Man festival – Vegas is hippie-chic with a high-fashion twist and fantastic fit for women with curves.
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Accessory tip: maxi dress with a sexy slit
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This maxi dress can be worn as a beach dress or a strapless summer dress and features a stylish snakeskin print in hippie colours and a sexy slit on both sides.
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California: laid-back denim and stripes
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Californians seem to have mastered the art of transforming casual pieces, like jeans and T-shirts, into real fashion statements. Our California sets do their name justice: casual stripes, denim-look swimsuit fabric, and cool tops that can be worn as bikini tops or summer shirts. California lovin'...
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Hollywood: sixties film star
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The geometric print (with slimming effect), the warm colours, and the feminine sixties cuts make Hollywood irresistible. This luxury swimwear is fit for a star.

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The true Hollywood star: flattering triangle swimsuit
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The elegant stripes with a sixties feel highlight your feminine silhouette. With delicate spaghetti straps and sturdy padded cups.
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Freedom: sexy desert look
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We love animal prints on the beach, especially when they're as stylish and sophisticated as the Freedom sets. Black-and-khaki snakeskin print, stylish crossed straps, and cuts that flatter your curves like no other.
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Tip: strapless bandeau bikini
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This bikini has a stylish cut and a sexy snakeskin print. It comes with two sets of removable shoulder straps: clean-cut for over the shoulders and stylish with crossed straps at the back.
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Cocktail: sunlight on water
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The Cocktail series – the little black dress of the PrimaDonna Swim collection – was given a sixties make-over. A stylish triangle bikini top, a swimsuit with crossed straps at the back, and a stunning new colour: Booboo Blue. Like sunlight dancing on water...
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New Wave: California colour palette
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Clear blue water, clear skies, and a sixties villa in candy colours. David Hockney's paintings served as the inspiration for the colourful New Wave sets, which feature retro colours that are perfect for summer!
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For more visuals go to our media galery