PrimaDonna Swim SS19: Pop art, sixties vibes, and lots of California love

PrimaDonna Swim SS19: Pop art, sixties vibes, and lots of California love

The latest PrimaDonna Swim collection was inspired by the 1960s California coast

Imagine villas with sleek lines and swimming pools, palm trees under a cloudless sky, and the sweltering heat of the desert on the doorstep. This image perfectly encapsulates the brand-new PrimaDonna Swim collection. Super-trendy swimwear sets and stunning accessories that flatter your curves will take you back to the California of the 1960s. Vibrant colours, cool sixties prints, glamorous retro cuts, and a laid-back hippie vibe. Bring on the sun!

A Bigger Splash

David Hockney's paintings served as the inspiration for the new Swim collection. His world-famous pop art painting A Bigger Splash captures the moment right after someone dove into a swimming pool. A yellow diving board and blue water can be seen in the foreground, and a design home in sixties pink set against a cloudless blue sky can be seen in the background.

‘David Hockey’s art and free-spirited lifestyle were the inspiration for this new collection,' says Carole Lambert. 'The designer, who was openly gay, moved from his home in England to California – the nirvana for hippies and free spirits.'


Vegas: hippie-chic at its best

Sexy snakeskin print, psychedelic colours, and accessories that wouldn’t look out of place at the Burning Man festival – Vegas is hippie-chic with a high-fashion twist and fantastic fit for women with curves.


Accessory tip: maxi dress with a sexy slit

This maxi dress can be worn as a beach dress or a strapless summer dress and features a stylish snakeskin print in hippie colours and a sexy slit on both sides.

California: laid-back denim and stripes

Californians seem to have mastered the art of transforming casual pieces, like jeans and T-shirts, into real fashion statements. Our California sets do their name justice: casual stripes, denim-look swimsuit fabric, and cool tops that can be worn as bikini tops or summer shirts. California lovin'...

Hollywood: sixties film star

The geometric print (with slimming effect), the warm colours, and the feminine sixties cuts make Hollywood irresistible. This luxury swimwear is fit for a star.


The true Hollywood star: flattering triangle swimsuit

The elegant stripes with a sixties feel highlight your feminine silhouette. With delicate spaghetti straps and sturdy padded cups.

Freedom: sexy desert look

We love animal prints on the beach, especially when they're as stylish and sophisticated as the Freedom sets. Black-and-khaki snakeskin print, stylish crossed straps, and cuts that flatter your curves like no other.

Tip: strapless bandeau bikini

This bikini has a stylish cut and a sexy snakeskin print. It comes with two sets of removable shoulder straps: clean-cut for over the shoulders and stylish with crossed straps at the back.

Cocktail: sunlight on water

The Cocktail series – the little black dress of the PrimaDonna Swim collection – was given a sixties make-over. A stylish triangle bikini top, a swimsuit with crossed straps at the back, and a stunning new colour: Booboo Blue. Like sunlight dancing on water...


New Wave: California colour palette

Clear blue water, clear skies, and a sixties villa in candy colours. David Hockney's paintings served as the inspiration for the colourful New Wave sets, which feature retro colours that are perfect for summer!


For more visuals go to our media galery



Vanessa De Vuyst Van de Velde
About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

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Van De Velde
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