PrimaDonna SS21 collection is an ode to female role models through the years

PrimaDonna SS21 collection is an ode to female role models through the years

From Greek goddess to modern superwoman

For more than 150 years, PrimaDonna has been committed to helping women with a larger cup size feel feminine and beautiful by creating fashionable lingerie with the very the best support.

Subtle and subdued or bright and bold: All women have their own unique style and beauty. This was the inspiration for our latest collection, which offers a tour d’histoire. We were inspired by female role models through the years, from Greek goddesses to romantic heroes and modern superwomen. Strong, romantic, funny, cool, and sophisticated: An ode to all aspects of femininity, with the very best support for larger cup sizes.

The collection is wonderfully colorful and reflects the latest fashion trends. After a dark and difficult winter, the world awakes to fresh pastels in all possible shades, from light pink and peach to soft green and blue. Lace flowers, shimmery embroidery, and feminine hues: Our designers created romantic, bold looks with an extravagant touch.


PrimaDonna Alalia: Summer romance in pastels

Summery lingerie with incredible support and a light and airy fit? Check! With embroidered wildflowers on voile fabric, the sets in the PrimaDonna Alalia series are perfectly on-trend and luxurious. Choose from pastel green or soft pink with a trendy paisley print and raised dots.

Tip: The balcony bra has half-padded cups for a light and airy fit under summery dresses and tops.


PrimaDonna Delight: Alluring lace look with the perfect fit

PrimaDonna Delight is proof that comfort and femininity go hand in hand. The sets have a lace look with the comfortable, sturdy fit of embroidery. The stunning raspberry hue will flatter your skin and give you instant summer vibes. Perfect for a special occasion or every day!

Tip: The deep-plunge bra creates irresistible cleavage under summery tops!


PrimaDonna Deauville: PrimaDonna’s bestseller got even more luxurious

PrimaDonna Deauville is known for its legendary fit for larger cup sizes. This PrimaDonna bestseller is also a stylish lingerie must-have that is updated regularly. This season, PrimaDonna Deauville boasts luxurious high-gloss embroidery in three summery pastel hues.

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Tip: The three-piece underwire bra guarantees the perfect fit for larger cup sizes. Available up to a K cup!


PrimaDonna Figuras: Ultra-light and modern shapewear

Are you looking for lingerie with incredible support that you can wear under absolutely everything? Look no further! These sets are so smooth, they are practically invisible under even the thinnest fabrics. They also have a light shaping effect and fit like a dream! The styles accentuate your natural curves for a super-feminine silhouette.

Available in two colors that you can mix and match with all your outfits!


PrimaDonna Madison: Power dressing in checks and lace

Trendy and feminine with a fantastic fit for larger cup sizes, it’s no wonder PrimaDonna Madison is one of our all-time favorites! The sets are made from sturdy checked fabric and opulent lace that fits like a dream. Available this summer in a romantic light blue color!

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Must-have: The longline bralette with cool checks and stretch lace on the straps and upper cups. Feminine, trendy, and supremely comfortable!


Want to discover the new PrimaDonna collection? Click here.

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Vanessa De Vuyst Media & PR Manager, Van de Velde





About PrimaDonna

Creating stylish lingerie with a superior fit for women with a larger cup size – that is the mission of luxury lingerie brand PrimaDonna. Stunning lingerie that fits like a glove boosts your self-esteem and makes you feel confident and feminine. For more than a hundred years, the PrimaDonna team in the studio in Belgium has passed down its passion for the craft to design lingerie that promises unrivalled comfort and support. Every day, PrimaDonna pushes past its creative and technical limits to translate the latest trends into wearable lingerie for women with a larger cup size.

The statement styles of PrimaDonna Twist, PrimaDonna’s rebellious little sister, guarantee 100% fashion. The collection features comfy padded bras with bold prints, everyday T-shirt bras with a funky twist, and feminine bralettes with a plunging neckline – all with the same unrivalled PrimaDonna support for larger cup sizes.

The stylish swimwear by PrimaDonna Swim is all you need for a perfect day at the beach or pool. The trendy bikinis, swimsuits, and accessories create a stylish look, flatter your curves, and offer the perfect support for larger cup sizes.

PrimaDonna Sport is the workout must-have for all women with a larger cup size! Thanks to the patented fit and incredible support of our ultra-functional sports lingerie (available up to a G cup) and our trendy accessories, women with a larger cup size can work out in comfort and style!

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Van De Velde
Lageweg 4
9260 Schellebelle (BE)