PrimaDonna SS21 collection is an ode to female role models through the years
From Greek goddess to modern superwoman

For more than 150 years, PrimaDonna has been committed to helping women with a larger cup size feel feminine and beautiful by creating fashionable lingerie with the very the best support.
Subtle and subdued or bright and bold: All women have their own unique style and beauty. This was the inspiration for our latest collection, which offers a tour d’histoire. We were inspired by female role models through the years, from Greek goddesses to romantic heroes and modern superwomen. Strong, romantic, funny, cool, and sophisticated: An ode to all aspects of femininity, with the very best support for larger cup sizes.
The collection is wonderfully colorful and reflects the latest fashion trends. After a dark and difficult winter, the world awakes to fresh pastels in all possible shades, from light pink and peach to soft green and blue. Lace flowers, shimmery embroidery, and feminine hues: Our designers created romantic, bold looks with an extravagant touch.
PrimaDonna Alalia: Summer romance in pastels
Summery lingerie with incredible support and a light and airy fit? Check! With embroidered wildflowers on voile fabric, the sets in the PrimaDonna Alalia series are perfectly on-trend and luxurious. Choose from pastel green or soft pink with a trendy paisley print and raised dots.
Tip: The balcony bra has half-padded cups for a light and airy fit under summery dresses and tops.
PrimaDonna Delight: Alluring lace look with the perfect fit
PrimaDonna Delight is proof that comfort and femininity go hand in hand. The sets have a lace look with the comfortable, sturdy fit of embroidery. The stunning raspberry hue will flatter your skin and give you instant summer vibes. Perfect for a special occasion or every day!
Tip: The deep-plunge bra creates irresistible cleavage under summery tops!
PrimaDonna Deauville: PrimaDonna’s bestseller got even more luxurious
PrimaDonna Deauville is known for its legendary fit for larger cup sizes. This PrimaDonna bestseller is also a stylish lingerie must-have that is updated regularly. This season, PrimaDonna Deauville boasts luxurious high-gloss embroidery in three summery pastel hues.

Tip: The three-piece underwire bra guarantees the perfect fit for larger cup sizes. Available up to a K cup!
PrimaDonna Figuras: Ultra-light and modern shapewear
Are you looking for lingerie with incredible support that you can wear under absolutely everything? Look no further! These sets are so smooth, they are practically invisible under even the thinnest fabrics. They also have a light shaping effect and fit like a dream! The styles accentuate your natural curves for a super-feminine silhouette.
Available in two colors that you can mix and match with all your outfits!
PrimaDonna Madison: Power dressing in checks and lace
Trendy and feminine with a fantastic fit for larger cup sizes, it’s no wonder PrimaDonna Madison is one of our all-time favorites! The sets are made from sturdy checked fabric and opulent lace that fits like a dream. Available this summer in a romantic light blue color!

Must-have: The longline bralette with cool checks and stretch lace on the straps and upper cups. Feminine, trendy, and supremely comfortable!
Want to discover the new PrimaDonna collection? Click here.
Find your boutique nearby on primadonna.com.
Elise Van de Meulebroucke