PrimaDonna SS18: lingerie to suit all occasions and moods!

From a night out with girlfriends to a cosy day at home: whatever you choose, your outfit and your lingerie should match the moment and the mood. Whether you have an important meeting, a cool party, or a quiet night at home in store, PrimaDonna has the perfect lingerie sets to suit any occasion.


Working girl

Boosting your productivity or confidence starts with what you put on in the morning. No professional conference call ever started in pyjamas. A beautiful and professional outfit with matching lingerie is the perfect way to ensure a confident start to a day filled with meetings and urgent e-mails.

The perfect lingerie set: is comfortable, elegant, and goes with any outfit. The comfortable bra and briefs by Meadow are made from soft, printed fabric with elegant floral embroidery. The super-smooth and seamless sets by Must Have come in a flattering natural colour. These must-have lingerie sets are stylish and have the perfect fit.


Summer date

An exciting date or a romantic evening with your partner calls for a look that shows off your figure. Put on some make-up, slip into a blouse or a dress with a feminine neckline, and add a pair of heeled shoes or boots for a night of romance and excitement.

Lingerie tip: Beautiful colours, sheer tulle, and lots of embroidery? Yes please! While you're at it, choose a cut that highlights your feminine curves, like the Summer balcony bra for a sexy summer look!


Party time

Parties with friends always last longer than you expect. A stylish outfit that can hold its own after hours of wining, dining, and dancing is a must-have.


The perfect set: is comfortable and stylish. The heart-shaped Divine bra in sunny salmon pairs beautifully with the soft, lace-look hotpants. The Zig Zag set is another great option, featuring smooth fabric, a cool graphic print, and a bandeau bra with adjustable shoulder straps that can be worn under any party dress.


Shopping with friends

Strolling, shopping, and stopping for drinks: nothing beats a sunny city trip with girlfriends. This is the perfect time to don your brightest and trendiest summer outfit.


Our lingerie tip: The Rainforest balcony bra and hotpants: a stylish camouflage look, vintage lace along the neckline and bum, and cute fuchsia butterflies on the shoulder straps. You can also opt for the Golden Dreams balcony bra with airy cups in a warm nude colour and the matching thong. Sexy!


For more visuals go to our media gallery.

About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

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Van De Velde
Lageweg 4
9260 Schellebelle (BE)