For Van de Velde, this award is recognition of the craftsmanship of the lingerie brand PrimaDonna. With its perfect fit, subtle designs and ultimate comfort, PrimaDonna has already convinced millions of women with a large cup size in the fitting room.
‘We are extremely proud to receive this award for the second time in a row,’ says Van de Velde CEO Erwin van Laethem. ‘A product that looks fantastic, feels comfortable, and fits perfectly is a unique combination for women with a larger cup size. I want to heartily thank all PrimaDonna design and sales teams for their passion and commitment. We hope to inspire even more women in 2018 to embrace their curves and strengthen their self-image.’
About Van de Velde
Van de Velde is a luxury lingerie producer founded in 1919 by Achiel and Margaretha Van de Velde. The Belgian family company Van de Velde designs and manufactures luxurious women’s lingerie from Marie Jo and PrimaDonna to Andres Sarda. Van de Velde has its main office in Belgium and serves various international markets, including Europe, North America, China, Hong Kong and the Middle East.