PrimaDonna named best-selling European brand

Friday, February 9, 2018 — The lingerie brand PrimaDonna, which is part of the Belgian lingerie fashion house Van de Velde, has been named the best-selling European brand by Intima Magazine for the second year in a row. During the magazine's annual poll, 350 independent lingerie shops in the United Kingdom, Spain, Italy, France, and Germany were asked to identify their best-selling European brand. PrimaDonna received the most votes and came out on top yet again.

For Van de Velde, this award is recognition of the craftsmanship of the lingerie brand PrimaDonna. With its perfect fit, subtle designs and ultimate comfort, PrimaDonna has already convinced millions of women with a large cup size in the fitting room.

‘We are extremely proud to receive this award for the second time in a row,’ says Van de Velde CEO Erwin van Laethem. ‘A product that looks fantastic, feels comfortable, and fits perfectly is a unique combination for women with a larger cup size. I want to heartily thank all PrimaDonna design and sales teams for their passion and commitment. We hope to inspire even more women in 2018 to embrace their curves and strengthen their self-image.’

About Van de Velde

Van de Velde is a luxury lingerie producer founded in 1919 by Achiel and Margaretha Van de Velde. The Belgian family company Van de Velde designs and manufactures luxurious women’s lingerie from Marie Jo and PrimaDonna to Andres Sarda. Van de Velde has its main office in Belgium and serves various international markets, including Europe, North America, China, Hong Kong and the Middle East.

PrimaDonna wins 'Bestselling European Boutique Brand' Award (EN subs)