PrimaDonna launches latest swimwear collection summer 2017

Firm support for your breasts, a boost to your confidence, and lots and lots of trendy accessories so you can stroll around in style. The latest PrimaDonna Swim collection has you dreaming of a long, hot summer.


Caribbean colour mix – Samba

The sun on your skin, the soft crash of waves and the tropical lagoon with blue-green tints. Samba’s hip swimwear and accessories would not be out of place on a tropical beach in the Caribbean. Wonderfully comfortable sets and that fresh green Mineral print flatters your skin with a summer glow.


Class and cool – Tango

Match a longline bikini top with high briefs to comfortably cover your tummy. Totally hip too, as longline bras and bikini tops are right on trend this summer. Tango’s longline look – and super elegant retro style – comes in timeless Submarine or bright red Candy Crush. Class and cool all rolled into one!


Check out that flower print – Cha-Cha

This colourful series is perfect for sunbathing or strolling with confidence. Thanks to the gorgeous Latino flower print, but also the clever styles and accessories. What about a tankini with flowers or a summer dress that can also be worn as a skirt? Mediterranean versatility.


For more visuals go to our media gallery

About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

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Van De Velde
Lageweg 4
9260 Schellebelle (BE)