PrimaDonna AW20: London calling!

PrimaDonna AW20: London calling!

High fashion lingerie must-haves to kick off fall in style

Looking for inspiration to update your lingerie drawer for fall and winter? Look no further than PrimaDonna’s perfect mix of style, fashion, and phenomenal fit! The Belgian lingerie brand captivates with luxury lingerie that exudes chic London neighborhoods thanks to its delicate embroidery, chic winter colors, and stylish cuts. These elegant and luxurious lingerie sets for larger cup sizes will make you feel feminine and radiate with confidence. These are our favorite looks!

The oriental chic of Palace Garden

Choose from two looks, each with warm colors that complement all winter outfits: A dark-green animal print with ocher accents and an oriental mix of Bordeaux red and purple. The sets are made from chic voile and embroidery, which continues onto the straps. These are party wardrobe must-haves!

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Style tip: The deep-plunge bra creates ultra-feminine cleavage under a fitted blouse or dress. Chic and irresistible!

Sophora's elegant tattoo-effect

Looking for ultra-feminine lingerie with incredible support? Look no further! The graphic, feathery embroidery on Sophora belies its outstanding support and lift. The warm raspberry color is the perfect way to inject a bit of color into dreary winter days.

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Trend alert: Warm fall hues like orange, bronze, dark pink, and deep red are totally on-trend this fall. This stunning raspberry hue flatters all skin tones.

Madison: A Lingerie icon with trendy checks

This fall, Madison is getting a stylish makeover with statement black-and-light-grey checks. Welcome fall in style with a real power look that transitions perfectly from office to after-work drinks. The sets fit like a dream, hug your body seamlessly, and create stunning cleavage.

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Must-have style: The body with black-and-grey checks and lots of lace. Love at first sight, guaranteed! Wear under clothes or pair with a tailored blazer for a feminine dessus-dessous look.

The legendary Deauville in the 2020 trend color

The instant you slip into a Deauville you'll understand why it's a PrimaDonna bestseller. These sets fit like a dream and are the undisputed must-haves of winter. Deauville is now available in a new color: Cinnamon. Get ready to shine thanks to the chic high-gloss embroidery, the elegant rhinestones on the straps, and the trendy fall color

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Trend: Bronze tones: Fall earth tones are hot this season and are even considered to be the new neutrals. This chic bronze color flatters all skin tones. Mix and match with blue, ocher, and shades of brown or even pastels for a stylish winter look!


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About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

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Van De Velde
Lageweg 4
9260 Schellebelle (BE)