PrimaDonna and ambassador Paula Lambert invited four women for a lingerie photo shoot.

PrimaDonna and ambassador Paula Lambert invited four women for a lingerie photo shoot.

Supremely comfortable, super-stylish, and empowering: That is what PrimaDonna, the leading lingerie brand for larger cup sizes, is all about. However, the true power of beautiful, comfortable lingerie can only be felt once you try on one of our lingerie sets. It changes the way you walk, talk, and act... See for yourself! PrimaDonna and ambassador Paula Lambert gave four German women the opportunity to experience this first-hand during a lingerie try-on and photo shoot. Below, the four ladies discuss their PrimaDonna experience.

#WeArePrimaDonna: Women empowering women

For 150 years, our mission has been to empower women and help them feel proud of their femininity. As part of the #WeArePrimaDonna campaign, we shine the spotlight on women who aren't afraid to discuss their bodies and their breasts in a candid and casual way. This makes them role models for other women.

We interview both familiar and unfamiliar faces. This time, we invited Paula Lambert and four German women to a lingerie styling session and photo shoot featuring stunning sets by PrimaDonna.

It was a match made in heaven

The partnership between PrimaDonna and Paula Lambert was a match made in heaven.

“I’ve spent my whole life searching for lingerie that is comfortable, supportive, and stylish. That combination eluded me until I discovered PrimaDonna. As a woman with a larger cup size, it's hard to find lingerie that is stylish and unique. I hope that, in doing this photo shoot, I can show women that beautiful lingerie is a great way to feel good about yourself.” - Paula

Confident at first fit
The four happy and confident faces we see in the photos and videos speak volumes, as do the stories shared in the fitting rooms.

“I finally found my match with PrimaDonna. It fits like a dream and feels like a second skin. It's the magic that holds everything together. PrimaDonna makes me feel confident because it’s sexy, beautiful, and extremely comfortable. This set has it all: A gorgeous color, a great print, a sexy look, and a comfortable fit you can move freely in. It also offers excellent support for everyday wear. I love it!” - Stephanie
“All I have to say is: PrimaDonna is incredible! I can't believe it. It’s like I’m not even wearing lingerie, that's how comfortable and supportive it is. Not to mention stunning. I like to wear bright, summery colors, but most brands only carry black or nudes in my size. PrimaDonna lingerie is refreshing and totally different; the perfect combination of comfortable and stylish. This is a real statement set. I can't stop staring at my reflection!” ​ - Jenny
“I’m shocked. I've spent my whole life trying to find the perfect lingerie. I’m 42 and I’ve never felt this way in lingerie before. It’s like this set was made for me. It's gorgeous. I think I’m in love with PrimaDonna. All I need is lingerie that fits like a dream. - Nathalie

Fitting room stories


While the ladies are being pampered by the make-up artists, they swap personal stories with each other. One of them explains how hard it was to wear low-cut tops. Today's gorgeous lingerie set has given her the confidence to feel proud of her curves. Someone else explains how hard it is to find lingerie that is comfortable, supportive, and stylish. Fortunately, our specialized lingerie boutiques have exactly what they’re looking for.

“I love brightly colored lingerie, but could only ever choose from black or nude because of my cup size. I’m so happy I found a brand that has it all. I love PrimaDonna.” - Jenny

You're beautiful. You're feminine. Own it. Treat yourself to gorgeous lingerie.

“It’s important to treat yourself with kindness,” says Stephanie, who believes women should be proud of their curves and invest in high-quality lingerie.

“Lingerie is a great investment. When you choose quality, your lingerie will last longer. It's like nothing I’ve ever worn before. I feel beautiful, sexy, confident, and proud, which is amazing.” - Jenny

The ladies agree: Lingerie not only has an effect on your body, but also on your mind.

“It's supportive and it changes your body language and the way you walk. What more could a woman ask for?” ​ - Paula

 

Click here for images of the SS22 collections: 
PrimaDonna SS22
PrimaDonna Twist SS22

 

Vanessa De Vuyst Media & PR Manager, Van de Velde

 

 

About PrimaDonna

Creating stylish lingerie with a superior fit for women with a larger cup size – that is the mission of luxury lingerie brand PrimaDonna. Stunning lingerie that fits like a glove boosts your self-esteem and makes you feel confident and feminine. For more than a hundred years, the PrimaDonna team in the studio in Belgium has passed down its passion for the craft to design lingerie that promises unrivalled comfort and support. Every day, PrimaDonna pushes past its creative and technical limits to translate the latest trends into wearable lingerie for women with a larger cup size.

The statement styles of PrimaDonna Twist, PrimaDonna’s rebellious little sister, guarantee 100% fashion. The collection features comfy padded bras with bold prints, everyday T-shirt bras with a funky twist, and feminine bralettes with a plunging neckline – all with the same unrivalled PrimaDonna support for larger cup sizes.

The stylish swimwear by PrimaDonna Swim is all you need for a perfect day at the beach or pool. The trendy bikinis, swimsuits, and accessories create a stylish look, flatter your curves, and offer the perfect support for larger cup sizes.

PrimaDonna Sport is the workout must-have for all women with a larger cup size! Thanks to the patented fit and incredible support of our ultra-functional sports lingerie (available up to a G cup) and our trendy accessories, women with a larger cup size can work out in comfort and style!

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PrimaDonna
Van De Velde
Lageweg 4
9260 Schellebelle (BE)