Ode to Curves

Lingerie brand PrimaDonna pays tribute to the female body in its latest summer collection. Since 1865 PrimaDonna has been the number one lingerie brand for women with large breasts and feminine curves. Its collections marry the best support in large cup sizes with elegant designs. For 150 years, it’s always been about women embracing life, full of confidence, unafraid to show off their femininity. PrimaDonna underlines that message now with the Ode to Curves campaign.

Every body is beautiful

US model Myla Dalbesio is the face of the new collection, and that’s no accident. In the Ode to Curves campaign video she explains that it was many years before she grew to accept how she looked. Today, she is a model who inspires women around the world. Not because of her “ideal measurements” but because she is comfortable with her body and is not afraid to show it off. That mirrors PrimaDonna’s ambition since the very beginning: ensuring that every woman feels attractive and has impeccable support, regardless of her (cup) size. In trendy, sexy lingerie that fits perfectly and gives the very best support to large breasts.


On-trend lingerie for real women

Trendy colours and designs, and the very best support in large cups: it’s a description that goes for the entire PrimaDonna summer collection. Fundamentally, fashionable lingerie for real women! We give you a taste of what’s to come with six new series to die for…


Top of your wish list

So, how does a lingerie brand celebrate its first 150 years? With a sparkling new party lingerie series, of course. We’re keeping things classy: a sexy lace look and a touch of gold together with chic Charbon or gorgeous colours that get you dreaming of summer. Delight lives up to its name – it’s sure to be at the top of your wish list.


A thousand and one reasons
Oriental Night

Speaking of desire… Oriental Night is sure to get your heart beating faster. Soft and sensual in Venus, a nude pink, or passionate and exuberant in Summer Blue. If you don’t fall for the silky soft fabric with oriental pattern, the gorgeous shoulder straps with fine Strass crystals are sure to enchant you. It’s hard to stop yourself picking out a summer blouse that shows off just a little bit more of your lingerie…


Star quality

Start your day in this fresh lingerie with subtle gloss and the sun is sure to come out to join you. The ultimate summer look for those who love feminine, playful and elegant. Another plus: you can wear those soft colours under anything. A must-have!


Summery, cool and sexy in large cups

The PrimaDonna Twist collection also blends a perfect fit in super-sexy styles with cool details and playful prints. Lingerie you need to show off under light tops and transparent summer dresses.


Total turn-on this summer
I Want You

There’s sexy lingerie and then there’s I Want You. Lingerie with hip bondage look, fabulously seductive, but never cheap. Lace borders, straight lines and transparent fabrics in smart black or sappy Juicy Peach. Prepare to be seduced… prepare to be turned on.


She’s all that
It Girl

Stylish, sexy and sporty, It Girl has the lot. No bling but plenty of cool details and hip styles to fall in love with. And just wait until you pull it on; the fabric with heathered look feels like a second skin. It Girl has everything it needs to be a big summer hit.

Cute floral look

In your interior, on shirts, in jewellery and in your lingerie. Everything coming up daisies next spring. PrimaDonna’s take on the trend is a cheerful series printed with… you know what! Girlish lingerie with a playful twist, because even the fine mother of pearl jewels bring to mind the flower with the yellow disc. Cheerful sets with a cute spring look.

About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

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Van De Velde
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9260 Schellebelle (BE)