Every body is beautiful
US model Myla Dalbesio is the face of the new collection, and that’s no accident. In the Ode to Curves campaign video she explains that it was many years before she grew to accept how she looked. Today, she is a model who inspires women around the world. Not because of her “ideal measurements” but because she is comfortable with her body and is not afraid to show it off. That mirrors PrimaDonna’s ambition since the very beginning: ensuring that every woman feels attractive and has impeccable support, regardless of her (cup) size. In trendy, sexy lingerie that fits perfectly and gives the very best support to large breasts.
On-trend lingerie for real women
Trendy colours and designs, and the very best support in large cups: it’s a description that goes for the entire PrimaDonna summer collection. Fundamentally, fashionable lingerie for real women! We give you a taste of what’s to come with six new series to die for…
Top of your wish list
So, how does a lingerie brand celebrate its first 150 years? With a sparkling new party lingerie series, of course. We’re keeping things classy: a sexy lace look and a touch of gold together with chic Charbon or gorgeous colours that get you dreaming of summer. Delight lives up to its name – it’s sure to be at the top of your wish list.
A thousand and one reasons
Speaking of desire… Oriental Night is sure to get your heart beating faster. Soft and sensual in Venus, a nude pink, or passionate and exuberant in Summer Blue. If you don’t fall for the silky soft fabric with oriental pattern, the gorgeous shoulder straps with fine Strass crystals are sure to enchant you. It’s hard to stop yourself picking out a summer blouse that shows off just a little bit more of your lingerie…
Start your day in this fresh lingerie with subtle gloss and the sun is sure to come out to join you. The ultimate summer look for those who love feminine, playful and elegant. Another plus: you can wear those soft colours under anything. A must-have!
Summery, cool and sexy in large cups
The PrimaDonna Twist collection also blends a perfect fit in super-sexy styles with cool details and playful prints. Lingerie you need to show off under light tops and transparent summer dresses.
Total turn-on this summer
I Want You
There’s sexy lingerie and then there’s I Want You. Lingerie with hip bondage look, fabulously seductive, but never cheap. Lace borders, straight lines and transparent fabrics in smart black or sappy Juicy Peach. Prepare to be seduced… prepare to be turned on.
She’s all that
Stylish, sexy and sporty, It Girl has the lot. No bling but plenty of cool details and hip styles to fall in love with. And just wait until you pull it on; the fabric with heathered look feels like a second skin. It Girl has everything it needs to be a big summer hit.
Cute floral look
In your interior, on shirts, in jewellery and in your lingerie. Everything coming up daisies next spring. PrimaDonna’s take on the trend is a cheerful series printed with… you know what! Girlish lingerie with a playful twist, because even the fine mother of pearl jewels bring to mind the flower with the yellow disc. Cheerful sets with a cute spring look.