PrimaDonna Swim SS2020: 1970s fashion with chic Marrakesh vibes

PrimaDonna Swim SS2020: 1970s fashion with chic Marrakesh vibes

PrimaDonna Swim has been the go-to swimwear for ladies with a fuller cup for several years. And there's a very good reason for this! The swimwear sets and accessories by PrimaDonna are comfortable, form flattering, and incredibly fashionable. The latest PrimaDonna Swim collection takes you back to the elegant city of Marrakesh of the 1970s with feminine silhouettes, a warm and exotic color palette, bold prints, and haute couture details. This creates a series of timeless and trendy swimwear designs with a bohemian-chic touch that will have you feeling radiant this summer!

Atlas: haute couture Marrakesh style

A trendy and elegant retro cut with a gorgeous jacquard print inspired by the beautiful tiling in the luxury riads of Morocco. Atlas is a true eye-catcher that will inspire love at first sight. Not only does Atlas look fantastic, but it’s also ultra-comfortable thanks to a perfect fit and soft, airy fabric. The must-haves for this summer series are the silhouetting long-line bikini top with retro look and the trendy crop top with matching shorts.

Story image

Fashion tip: Get that summery retro look made famous by Brigitte Bardot and combine the long-line bikini top with the high-waisted briefs for a super feminine and timelessly elegant result! Add the matching XL beach bag and you're all set for a sunny holiday!

Sahara: a graceful play of lines with a 1970s vibe

The typical swimwear from the 1970s served as the inspiration for the Sahara with its ribbed fabric and beautiful, simple styles. The elegant and ultra-feminine vintage design is highlighted by the graceful lines and the powerful monochrome look in electric blue or bright red. This stylish swimsuit offers the best possible support and is incredibly figure-flattering thanks to the shaping band of fabric around the waist. Chic details like metal rings give this series a premium look and feel with haute-couture allure.

Story image

Fun fashion detail: Combine the Sahara swimwear sets with the cheerful strapless playsuit which is the perfect beach accessory and can also be worn as an airy summer outfit.

Oasis: color shades

With its edgy contrast of a colorful print with black as the base, Oasis is certainly bold. Combined with the sexy styles that characterize this series, this is a line of statement pieces with a strong visual effect. The trendy swimsuit with a slightly deeper neckline and higher cut at the back is a true eye-catcher. The sturdy elastic band underneath the bust provides the perfect support and ultimate comfort.

Story image

Fun fashion fact: This print was inspired by the vibrant color palette of Yves Saint Laurent’s famous Majorelle Garden in Marrakesh.

Jacaranda: classy leopard print

At PrimaDonna the versatile leopard print is never out of style! The summery Jacaranda is a real must-have with its fashionable mix of classy leopard print and stunning embossed fabric and dynamic color combinations. But if you prefer a cooler look, then the khaki-orange version is the perfect match. If you are looking for a more stylish silhouette, then Jacaranda in blue and fuchsia is what you're looking for. The whimsical bow adds a playful touch: wear it with the print facing forward for a look with complementary tones or wear it with the contrasting color facing forward for a trendy color contrast.

Story image

Fun fashion detail: The fabric is interwoven with high-gloss yarn for a subtle sheen!

Sirocco: a tropical oasis of flowers

Sirocco has all the elements to become your summer favorite: colors that flatter all skin tones (even the lightest!), a beautiful floral print, a luxurious finish, and the perfect fit. The exotic floral fabric is a radiant reference to the tropical enclosed gardens of the Moroccan riads.

Story image

Fun fashion tip: The Sirocco triangle bra is a swimwear essential for this summer. The trendy cut with plunging neckline adds a seductive yet modern touch to your silhouette, while the airy, unlined cups give your breasts the best possible support. The pretty bow between the cups completes the summery look!

More visuals in our media galery.


About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

Every visitor to this web site is requested to take note of the terms and conditions. By the mere fact of consulting this website, the visitor understands, accepts and observes all the conditions and guidelines set forth herein. ( More information on personal data and our processing activities:

Van De Velde
Lageweg 4
9260 Schellebelle (BE)