PrimaDonna SS2020: fun retro vibes with seventies-inspired silhouettes

PrimaDonna SS2020: fun retro vibes with seventies-inspired silhouettes

PrimaDonna, the leading lingerie brand for women with a larger cup size, is adding a fun seventies twist to its spring-summer collection. Think: vintage colors, graphic retro prints, and lots of statement lace. The result is an irresistible series of summery sets with an impeccable fit. Instant happiness guaranteed!

Nyssa earns its stripes

The stylish retro-look and superior fit of Nyssa are the epitome of summer fashion! The floral embroidery on the upper cups pairs beautifully with the whimsical stripes in vintage blue to create a feminine silhouette that will leave you longing for sunny days.

Fun fashion detail: the stylish straps with floral embroidery look great under summery dresses and blouses!

Sophora: captivating elegance

Feminine lingerie for larger cup sizes? Yes please! The ultra-feminine Sophora captivates with its striking embroidery combined with sheer tulle on the cups. Featuring elegant black with an edge and the oh-so-flattering PrimaDonna fit.

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Must-have: the body with elegant horizontal-cut cups and embroidery to the waist for a shaping, long line effect. Ultra-feminine and oh-so pretty!

Albizia : it’s couture, baby

Albizia is an eye-catcher with haute couture allure! The multi-colored and luxurious floral embroidery on the soft padded cups creates a chic seventies vibe. The draped straps in stylish voile, the sheer details, and the elegant light blue color complete the premium look of Albizia. A real eye-catcher!

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Carole Lambert, Brand design Manager for PrimaDonna : “We used to be inspired by what was happening in haute couture; today, it’s often the other way around! For the Albizia series, we worked with embroidery that we had printed with a pattern. We’re the first to use this innovative technique.”

 More visuals in our media galery




About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

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Van De Velde
Lageweg 4
9260 Schellebelle (BE)