PrimaDonna SS18: luxurious styles and fresh colours

For more than a hundred and fifty years, PrimaDonna has been known for its elegant designs that always give the very best support to curvaceous women. The lingerie brand combines that perfect fit with a refined eye for fashion and trends. The spring collection is all about light fabrics, feminine styles and fresh colours.


Summer: cheerful ode to the sunny season

This lingerie was very deliberately given the name of your favourite season. It is a playful ode to summer with those vivid colours and sunny embroidery. Time for light tops, summer dresses that blow up in the wind and a gorgeous set in Brazilian Garden, a cheerful mix of pastel blue, pale pink and fluorescent yellow.


Colour tip: also available in Glossy Pink, a sunny salmon with a chic shiny effect!


Ray of Light: trendy spring look

This summer’s number one trend: lots of white and wonderfully light fabrics. You’re right en vogue in a very comfortable immaculate white Ray of Light set. Goes perfectly under your summer outfits, thanks to the super thin floral embroidery.


Tip: with that light fabric and fine lace piping Ray of Light is your dream bridal lingerie.


Meadow: romantic pastels

In these cute wild flowers and dreamy pastels, you’ll have a spring in your step. Guaranteed! Not forgetting ideal support for your breasts.


Even more flattering: the blend of soft satin fabric and fine floral embroidery looks oh so light.


Chrystal: super sexy with genuine Leavers lace

Super fine, transparent lace and lots and lots of details… Need we say more? These sets – in genuine Leavers lace in two colours – are the height of luxury and sexiness. Fabulous to wear, a sight for sore eyes.


Plus points: the invisible tulle lining at the front to give your breasts even better support. Prefer an opaque cup? Try the balcony bra with foam cups.


Deauville: a dash of glossy turquoise

Still don’t have the most popular PrimaDonna bra of all time in your lingerie drawer? Get along to a specialty lingerie shop near you this summer. Because this top series is now available in Smokey Sand, a chic nude with a dash of glossy turquoise. Summery and trendy!


Golden Dreams: luxurious dream series

Show your curves and give your summer skin a deep warm glow with these luxurious sets. Think summer nude and super deluxe glossy embroidery.


Summer tip: the bra with light vestan cups. Gentle elegant figure fixing!


For more visuals go to our media gallery.

About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

Every visitor to this web site is requested to take note of the terms and conditions. By the mere fact of consulting this website, the visitor understands, accepts and observes all the conditions and guidelines set forth herein. ( More information on personal data and our processing activities:

Van De Velde
Lageweg 4
9260 Schellebelle (BE)