PrimaDonna makes you beach-proof!

PrimaDonna presents an ode to curvy women with its third swimwear collection, including, for the first time, a full range of accessories.

When you take a large cup size you deserve on-trend swimwear that brings out your beauty, while giving your breasts the very best support and boosting your confidence.

Just look at Myla Dalbesio, the face and body of PrimaDonna’s Ode to Curves campaign. She once had difficulty accepting her body; now she’s a model and an inspiration to women the world over. And she looks sensational in the swimwear PrimaDonna specially designed for women with curves like hers.

Fifteen series, from hip to stylish

The 2015 swimwear collection comprises no fewer than fifteen series featuring daring prints, hip styles and – for the very first time this season – a large selection of accessories. From cool jumpsuits to elegant pareus and sexy dresses…

A bit unsure about your curves – or perhaps hugely proud of them? In these accessories every woman that takes a large cup can stroll along golden sands safe in the knowledge that she's 100% beach-proof. With the wind in her hair, a cocktail in her hand and an air of confidence surrounding her.

Four stellar series to look out for

Cannot wait to see the new PrimaDonna swimwear collection? We give you a special sneak preview of four stellar series to look out for!

Pool Party
Fluorescent trend meets flower power

A tropical cocktail, your flip-flops and the divine Pool Party swimwear. Everything you need to get in the holiday mood. The hip bikinis, cool swimsuit, cute summer dress and pareu look fabulous and fit like a dream. Pure flower power, but with a modern fluorescent twist.

Bling at the pool

To cruise and sunbathe in style you need fancy swimwear with a big dollop of glamour. JetSet is the name, gold and glitter the game… Dive into the deep blue from the deck of your private yacht in the elegant swimsuit, suntan your shoulders in the sensual strapless bikini or sip a glass of rosé looking out over the seascape in the trendy tankini. Sturdy, sexy and with a lot of hip bling.

Ocean Drive
Sporty chic style

The sporty chic look will be scorching hot next summer. Just like Ocean Drive, the athletic swimwear series with the classy look. Clean lines, comfy styles and golden details: lounge with a cocktail on Miami Beach in this stylish bikini. Or go for the gorgeous shapewear swimsuit that shows you off at your very best. Be prepared for jealous looks!

Puerto Rico
Classy stripes

Puerto Rico was one of last summer’s big hits: a seductive combination of stripes with subtle, chic golden accents and plain pieces of fabric that makes you look slimmer. This summer you’ll look radiant in Mermaid: a tropical blend of black and a fresh lagoon tint. The recipe for a classy cruise ship look!

Swimwear and beachwear that flatter your body and give perfect support to large breasts. Just what so many women have been waiting for. The first PrimaDonna Swim collection back in 2014 was an overwhelming success. The label is now releasing its third collection.

About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

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Van De Velde
Lageweg 4
9260 Schellebelle (BE)