New at PrimaDonna: Ray of Light

Fresh flower prints for your winter wardrobe

PrimaDonna’s latest autumn winter collection brings colour and lots of light to your lingerie drawer. That’s something we will all need during winter! The star of the collection is Ray of Light: fashionable lingerie with a timeless sparkle.


Catwalk-proof and super-firm

Cheerful, playful and trendy: all-over patterns are hot, in fashion and lingerie alike. PrimaDonna gives them an eye-catching twist. You see it immediately in the fine Ray of Light sets, with those glossy flowers. A bit provocative and transparent, but also a little touch of cuteness. And, they give your feminine curves the best support ever.


Flattering for your winter complexion

Missing the summer sun already? These sets brighten up your mood – and your winter skin. Deep Bleu Bijou gives your natural tint a warm glow, while Gris is a soft grey that flatters every skin type. And that sparkling floral embroidery just makes your day! The ideal combination for a radiant winter look.


For more visuals go to our media gallery.

About PrimaDonna


Since its formation in 1865, PrimaDonna has designed luxury lingerie with a clear goal in mind: ensuring women with feminine curves and full breasts enjoy the very best fit and support.

PrimaDonna gives women with large breasts optimum support, a perfect fit and an elegant silhouette – up to a J cup. Our lingerie is the result of expertise developed over decades and boundless passion. An ode to feminine forms and a confidence boost for every woman who has a larger cupsize.

In 2010 Van de Velde launched PrimaDonna’s little sister, PrimaDonna Twist: a lingerie collection with a young style, fresh, trendy prints and lots of padded cups. It was a great success, attracting a whole fan club - and it’s growing every year.

Since the launch of PrimaDonna Swim women with a larger cupsize have been able to enjoy beachwear in the legendary PrimaDonna fit, too.
The bikini, swimwear and accessory line is known for delivering hip, stylish designs, outstanding quality and the very best fit.

PrimaDonna Sport added yet another dimension to the PrimaDonna experience in 2017. Running, jumping, stretching, sweating… thanks to the exceptional fit of this trendy sports lingerie and accessories, all that can be done in comfort and style, with the best support a woman can get.

Celebrating curves since 1865.

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Van De Velde
Lageweg 4
9260 Schellebelle (BE)